{
  "study": "The Lewsearch Report \u2014 Issue 01: Back-to-School 2026 & AI-Assisted Shopping",
  "run_started_at": "2026-07-07T13:05:23.405Z",
  "run_finished_at": "2026-07-07T13:14:41.475Z",
  "preregistration": {
    "statement": "Fielded and frozen before the NRF/Prosper 2026 back-to-school survey release (expected mid-July 2026; NRF webinar July 21, 2026). P1-P3 will be scored publicly against NRF's published figures and appended to this report without editing the original predictions.",
    "p1": {
      "metric": "Estimated mean K-12 household back-to-school spend (band midpoints, excluding Not sure)",
      "value_usd": 856.83,
      "nrf_benchmark": "NRF 2026 mean (TBD); prior years: $890.07 (2023), $874.68 (2024), $858.07 (2025)"
    },
    "p2": {
      "metric": "% of K-12 parents who started shopping by early July (started before July + early July)",
      "nrf_benchmark": "NRF early-shopping share (67% in 2025, 55% in 2024)",
      "value_pct": 32
    },
    "p3": {
      "metric": "% of K-12 parents planning to shop mid-July deal events",
      "nrf_benchmark": "NRF: 85% in 2024 and 2025",
      "value_pct": 92.1
    }
  },
  "audience": {
    "adults": {
      "label": "Simulated US adults, generated from the production national ACS profile (census_weighted mechanism)",
      "n_requested": 5000,
      "profile_source": "ACS 2023 5-year national priors (production national_us profile); party/religion are modeled priors, labeled as such in lib/lewisInference.ts"
    },
    "parents": {
      "label": "Simulated parents/guardians of K-12 children",
      "n_requested": 1500,
      "construction": "National ACS profile with (a) age re-weighted to a MODELED prior for parents of school-age children (25-54 concentration) and (b) household context injected via the production persona context block. Parent incidence is imposed, not sampled.",
      "parent_age_prior": {
        "18-24": 0.03,
        "25-34": 0.21,
        "35-44": 0.42,
        "45-54": 0.27,
        "55-64": 0.055,
        "65-74": 0.012,
        "75+": 0.003
      },
      "parent_context_verbatim": "You are the parent or guardian of at least one child in kindergarten through 12th grade (roughly ages 5-18) who lives in your household. You handle back-to-school shopping for your household."
    },
    "confidence_class": "directional",
    "disclosure": "Synthetic panel, not a probability sample. No humans were interviewed. National census-weighted cohorts are unbenchmarked for these specific consumer questions; the pre-registered NRF comparison exists precisely to measure that error publicly."
  },
  "methodology": {
    "model": "lewis-v17",
    "inference_endpoint": "production Lewis v17 (RunPod L40S, vLLM)",
    "pipeline": "lewsearch production path: runWave (per-agent option-order permutation, letter-choice) \u2192 floor calibration (eps=0.03) \u2192 Dirichlet-ODIR type calibration (applyTypeCalibration) \u2192 computeSignal. Raw and calibrated distributions are both published.",
    "published_error_rate": "7.47% pooled MAE across 460 cross-validated benchmark questions (lewsearch.com/methodology).",
    "seed_base": 1751900400000,
    "concurrency": 48
  },
  "questions": [
    {
      "id": "q1_spend_change",
      "question": "Do you expect your household's total back-to-school spending this year to be higher, lower, or about the same as last year?",
      "options": [
        "Much higher",
        "Somewhat higher",
        "About the same",
        "Somewhat lower",
        "Much lower"
      ],
      "cohort": "parents",
      "question_type": "local_niche",
      "n_requested": 1500,
      "n_responses": 1500,
      "raw_counts": [
        0,
        827,
        267,
        398,
        8
      ],
      "distribution_calibrated": [
        {
          "option": "Much higher",
          "count": 47,
          "pct": 3.1
        },
        {
          "option": "Somewhat higher",
          "count": 821,
          "pct": 54.8
        },
        {
          "option": "About the same",
          "count": 233,
          "pct": 15.5
        },
        {
          "option": "Somewhat lower",
          "count": 393,
          "pct": 26.2
        },
        {
          "option": "Much lower",
          "count": 6,
          "pct": 0.4
        }
      ],
      "distribution_floor_only": [
        {
          "option": "Much higher",
          "count": 0,
          "pct": 2.8
        },
        {
          "option": "Somewhat higher",
          "count": 827,
          "pct": 52.3
        },
        {
          "option": "About the same",
          "count": 267,
          "pct": 16.9
        },
        {
          "option": "Somewhat lower",
          "count": 398,
          "pct": 25.2
        },
        {
          "option": "Much lower",
          "count": 8,
          "pct": 2.8
        }
      ],
      "crosstabs": {
        "party": [
          {
            "label": "Democrat",
            "dist": [
              2.8,
              61.9,
              9.2,
              23.2,
              2.8
            ],
            "n": 546
          },
          {
            "label": "Independent",
            "dist": [
              2.8,
              38.2,
              30.6,
              25.6,
              2.8
            ],
            "n": 262
          },
          {
            "label": "Republican",
            "dist": [
              2.9,
              52.6,
              13.1,
              28.6,
              2.9
            ],
            "n": 544
          }
        ],
        "age": [
          {
            "label": "18\u201334",
            "dist": [
              2.8,
              62.4,
              7.5,
              24.5,
              2.8
            ],
            "n": 355
          },
          {
            "label": "35\u201354",
            "dist": [
              2.8,
              51.5,
              17.6,
              25.2,
              2.8
            ],
            "n": 1045
          },
          {
            "label": "55+",
            "dist": [
              2.9,
              24.8,
              42.9,
              26.7,
              2.9
            ],
            "n": 100
          }
        ],
        "gender": [
          {
            "label": "Men",
            "dist": [
              2.8,
              44.8,
              22.2,
              27.4,
              2.8
            ],
            "n": 708
          },
          {
            "label": "Women",
            "dist": [
              2.9,
              59,
              12.1,
              23.2,
              2.9
            ],
            "n": 792
          }
        ],
        "income": [
          {
            "label": "Under $25k",
            "dist": [
              2.8,
              2.8,
              2.8,
              88.6,
              3.2
            ],
            "n": 230
          },
          {
            "label": "$25k\u2013$75k",
            "dist": [
              2.8,
              30.5,
              29.3,
              34.6,
              2.8
            ],
            "n": 480
          },
          {
            "label": "$75k\u2013$150k",
            "dist": [
              2.8,
              70.6,
              21.2,
              2.8,
              2.8
            ],
            "n": 468
          },
          {
            "label": "$150k+",
            "dist": [
              2.8,
              88.9,
              2.8,
              2.8,
              2.8
            ],
            "n": 322
          }
        ],
        "education": [
          {
            "label": "HS or less",
            "dist": [
              2.8,
              49.4,
              20.8,
              24.2,
              2.8
            ],
            "n": 560
          },
          {
            "label": "Some college",
            "dist": [
              2.8,
              50.7,
              17.4,
              26.3,
              2.8
            ],
            "n": 413
          },
          {
            "label": "College grad",
            "dist": [
              2.8,
              58.2,
              12.2,
              23.9,
              2.8
            ],
            "n": 325
          },
          {
            "label": "Post-grad",
            "dist": [
              2.9,
              54,
              12.4,
              27.7,
              2.9
            ],
            "n": 202
          }
        ],
        "age_band": [
          {
            "label": "18-34",
            "dist": [
              2.8,
              62.4,
              7.5,
              24.5,
              2.8
            ],
            "n": 355
          },
          {
            "label": "35-54",
            "dist": [
              2.8,
              51.5,
              17.6,
              25.2,
              2.8
            ],
            "n": 1045
          },
          {
            "label": "55+",
            "dist": [
              2.9,
              24.8,
              42.9,
              26.7,
              2.9
            ],
            "n": 100
          }
        ],
        "income_band": [
          {
            "label": "Under $50k",
            "dist": [
              2.9,
              9.4,
              6.7,
              78.1,
              2.9
            ],
            "n": 488
          },
          {
            "label": "$50k-$100k",
            "dist": [
              2.8,
              51.7,
              40.1,
              2.8,
              2.8
            ],
            "n": 410
          },
          {
            "label": "$100k+",
            "dist": [
              2.8,
              83.5,
              8.2,
              2.8,
              2.8
            ],
            "n": 602
          }
        ]
      },
      "signal": {
        "signal_score": 0.6449989187969426,
        "signal_label": "Strong",
        "signal_bars": 3,
        "reliability_score": 0.7505522309849184,
        "reliability_label": "High",
        "reliability_tooltip": "Result is internally consistent with minor subgroup variation.",
        "clarity_score": 0.5159893150116388,
        "clarity_label": "Modest Lean",
        "clarity_tooltip": "One option leads, but a meaningful minority disagrees.",
        "within_moe": false,
        "dominant_result": false,
        "not_sure_top": false
      },
      "elapsed_s": 24.7
    },
    {
      "id": "q2_spend_amount",
      "question": "Approximately how much do you expect your household to spend in total on back-to-school items this year, including clothing, shoes, school supplies, and electronics?",
      "options": [
        "Under $250",
        "$250 to $499",
        "$500 to $749",
        "$750 to $999",
        "$1,000 to $1,499",
        "$1,500 or more",
        "Not sure"
      ],
      "cohort": "parents",
      "note": "NRF-comparable: estimated mean via band midpoints (P1).",
      "question_type": "local_niche",
      "n_requested": 1500,
      "n_responses": 1150,
      "raw_counts": [
        187,
        222,
        203,
        93,
        216,
        229,
        0
      ],
      "distribution_calibrated": [
        {
          "option": "Under $250",
          "count": 187,
          "pct": 15.8
        },
        {
          "option": "$250 to $499",
          "count": 222,
          "pct": 18.7
        },
        {
          "option": "$500 to $749",
          "count": 203,
          "pct": 17.1
        },
        {
          "option": "$750 to $999",
          "count": 93,
          "pct": 7.9
        },
        {
          "option": "$1,000 to $1,499",
          "count": 216,
          "pct": 18.2
        },
        {
          "option": "$1,500 or more",
          "count": 229,
          "pct": 19.3
        },
        {
          "option": "Not sure",
          "count": 0,
          "pct": 2.9
        }
      ],
      "distribution_floor_only": [
        {
          "option": "Under $250",
          "count": 187,
          "pct": 15.8
        },
        {
          "option": "$250 to $499",
          "count": 222,
          "pct": 18.7
        },
        {
          "option": "$500 to $749",
          "count": 203,
          "pct": 17.1
        },
        {
          "option": "$750 to $999",
          "count": 93,
          "pct": 7.9
        },
        {
          "option": "$1,000 to $1,499",
          "count": 216,
          "pct": 18.2
        },
        {
          "option": "$1,500 or more",
          "count": 229,
          "pct": 19.3
        },
        {
          "option": "Not sure",
          "count": 0,
          "pct": 2.9
        }
      ],
      "crosstabs": {
        "party": [
          {
            "label": "Democrat",
            "dist": [
              15.3,
              16.2,
              18.6,
              8.2,
              19,
              19.7,
              2.9
            ],
            "n": 413
          },
          {
            "label": "Independent",
            "dist": [
              14.9,
              20.9,
              16.7,
              8.8,
              16.7,
              19,
              2.9
            ],
            "n": 209
          },
          {
            "label": "Republican",
            "dist": [
              18.5,
              19.4,
              15,
              7.2,
              19,
              18,
              2.9
            ],
            "n": 420
          }
        ],
        "age": [
          {
            "label": "18\u201334",
            "dist": [
              15.1,
              18.3,
              17.2,
              9.8,
              18.6,
              17.9,
              2.9
            ],
            "n": 276
          },
          {
            "label": "35\u201354",
            "dist": [
              15.5,
              18.8,
              16.8,
              7.2,
              18.2,
              20.6,
              2.9
            ],
            "n": 791
          },
          {
            "label": "55+",
            "dist": [
              21.1,
              19.9,
              19.9,
              7,
              17.5,
              11.7,
              2.9
            ],
            "n": 83
          }
        ],
        "gender": [
          {
            "label": "Men",
            "dist": [
              15.3,
              21.5,
              18,
              6.4,
              16.5,
              19.3,
              2.9
            ],
            "n": 528
          },
          {
            "label": "Women",
            "dist": [
              16.2,
              16.4,
              16.4,
              9.1,
              19.7,
              19.4,
              2.9
            ],
            "n": 622
          }
        ],
        "income": [
          {
            "label": "Under $25k",
            "dist": [
              83.2,
              3.7,
              2.6,
              2.6,
              2.6,
              2.6,
              2.6
            ],
            "n": 187
          },
          {
            "label": "$25k\u2013$75k",
            "dist": [
              2.7,
              54.4,
              31.6,
              3.1,
              2.7,
              2.7,
              2.7
            ],
            "n": 357
          },
          {
            "label": "$75k\u2013$150k",
            "dist": [
              2.7,
              2.7,
              20.7,
              21.2,
              47.3,
              2.7,
              2.7
            ],
            "n": 345
          },
          {
            "label": "$150k+",
            "dist": [
              2.6,
              2.6,
              2.6,
              2.6,
              11.7,
              75.3,
              2.6
            ],
            "n": 261
          }
        ],
        "education": [
          {
            "label": "HS or less",
            "dist": [
              18.6,
              19.5,
              21.3,
              5.9,
              13.1,
              18.8,
              2.9
            ],
            "n": 429
          },
          {
            "label": "Some college",
            "dist": [
              13.4,
              20.8,
              15.2,
              10.3,
              20.8,
              16.5,
              2.9
            ],
            "n": 312
          },
          {
            "label": "College grad",
            "dist": [
              13.5,
              16.2,
              15,
              9.2,
              23.9,
              19.3,
              2.9
            ],
            "n": 252
          },
          {
            "label": "Post-grad",
            "dist": [
              16.7,
              16.7,
              13,
              6.2,
              17.9,
              26.6,
              2.9
            ],
            "n": 157
          }
        ],
        "age_band": [
          {
            "label": "18-34",
            "dist": [
              15.1,
              18.3,
              17.2,
              9.8,
              18.6,
              17.9,
              2.9
            ],
            "n": 276
          },
          {
            "label": "35-54",
            "dist": [
              15.5,
              18.8,
              16.8,
              7.2,
              18.2,
              20.6,
              2.9
            ],
            "n": 791
          },
          {
            "label": "55+",
            "dist": [
              21.1,
              19.9,
              19.9,
              7,
              17.5,
              11.7,
              2.9
            ],
            "n": 83
          }
        ],
        "income_band": [
          {
            "label": "Under $50k",
            "dist": [
              43,
              43.3,
              3,
              2.7,
              2.7,
              2.7,
              2.7
            ],
            "n": 388
          },
          {
            "label": "$50k-$100k",
            "dist": [
              2.8,
              10.9,
              57.4,
              15.7,
              7.7,
              2.8,
              2.8
            ],
            "n": 286
          },
          {
            "label": "$100k+",
            "dist": [
              2.7,
              2.7,
              2.7,
              8.4,
              36.8,
              43.9,
              2.7
            ],
            "n": 476
          }
        ]
      },
      "signal": {
        "signal_score": 0.3348697601964032,
        "signal_label": "Moderate",
        "signal_bars": 2,
        "reliability_score": 0.58,
        "reliability_label": "Medium",
        "reliability_tooltip": "Some demographic divergence detected \u2014 interpret with context.",
        "clarity_score": 0.03526613376978488,
        "clarity_label": "Polarized",
        "clarity_tooltip": "Top two options are near-tied. This is itself a signal \u2014 contested terrain worth tracking.",
        "within_moe": true,
        "dominant_result": false,
        "not_sure_top": false
      },
      "elapsed_s": 34.5
    },
    {
      "id": "q3_start_timing",
      "question": "When did you start, or when do you plan to start, back-to-school shopping this year?",
      "options": [
        "I started before July",
        "Early July",
        "Late July",
        "August or later",
        "I buy things as needs come up"
      ],
      "cohort": "parents",
      "note": "NRF-comparable: % started by early July (P2).",
      "question_type": "brand_national",
      "n_requested": 1500,
      "n_responses": 1500,
      "raw_counts": [
        1,
        294,
        845,
        18,
        342
      ],
      "distribution_calibrated": [
        {
          "option": "I started before July",
          "count": 135,
          "pct": 9
        },
        {
          "option": "Early July",
          "count": 345,
          "pct": 23
        },
        {
          "option": "Late July",
          "count": 863,
          "pct": 57.5
        },
        {
          "option": "August or later",
          "count": 21,
          "pct": 1.4
        },
        {
          "option": "I buy things as needs come up",
          "count": 137,
          "pct": 9.1
        }
      ],
      "distribution_floor_only": [
        {
          "option": "I started before July",
          "count": 1,
          "pct": 2.9
        },
        {
          "option": "Early July",
          "count": 294,
          "pct": 18.7
        },
        {
          "option": "Late July",
          "count": 845,
          "pct": 53.8
        },
        {
          "option": "August or later",
          "count": 18,
          "pct": 2.9
        },
        {
          "option": "I buy things as needs come up",
          "count": 342,
          "pct": 21.8
        }
      ],
      "crosstabs": {
        "party": [
          {
            "label": "Democrat",
            "dist": [
              2.9,
              19.9,
              58.1,
              2.9,
              16.2
            ],
            "n": 546
          },
          {
            "label": "Independent",
            "dist": [
              2.9,
              16,
              51.1,
              2.9,
              27.2
            ],
            "n": 262
          },
          {
            "label": "Republican",
            "dist": [
              2.9,
              19.9,
              52.9,
              2.9,
              21.5
            ],
            "n": 544
          }
        ],
        "age": [
          {
            "label": "18\u201334",
            "dist": [
              2.9,
              21.8,
              52.4,
              2.9,
              20.1
            ],
            "n": 355
          },
          {
            "label": "35\u201354",
            "dist": [
              2.9,
              18,
              54.7,
              2.9,
              21.6
            ],
            "n": 1045
          },
          {
            "label": "55+",
            "dist": [
              2.9,
              15.5,
              49.5,
              2.9,
              29.1
            ],
            "n": 100
          }
        ],
        "gender": [
          {
            "label": "Men",
            "dist": [
              2.9,
              13.9,
              53.4,
              2.9,
              26.9
            ],
            "n": 708
          },
          {
            "label": "Women",
            "dist": [
              2.8,
              23,
              54.1,
              2.8,
              17.2
            ],
            "n": 792
          }
        ],
        "income": [
          {
            "label": "Under $25k",
            "dist": [
              2.8,
              6.2,
              14.4,
              2.8,
              73.8
            ],
            "n": 230
          },
          {
            "label": "$25k\u2013$75k",
            "dist": [
              2.9,
              16,
              54.7,
              2.9,
              23.5
            ],
            "n": 480
          },
          {
            "label": "$75k\u2013$150k",
            "dist": [
              2.9,
              20.7,
              65.8,
              2.9,
              7.8
            ],
            "n": 468
          },
          {
            "label": "$150k+",
            "dist": [
              2.8,
              28.6,
              63,
              2.8,
              2.8
            ],
            "n": 322
          }
        ],
        "education": [
          {
            "label": "HS or less",
            "dist": [
              2.9,
              16.9,
              42.8,
              2.9,
              34.6
            ],
            "n": 560
          },
          {
            "label": "Some college",
            "dist": [
              2.9,
              15.6,
              57.2,
              2.9,
              21.4
            ],
            "n": 413
          },
          {
            "label": "College grad",
            "dist": [
              2.9,
              21.7,
              65.3,
              2.9,
              7.3
            ],
            "n": 325
          },
          {
            "label": "Post-grad",
            "dist": [
              2.8,
              25.3,
              58.7,
              2.8,
              10.3
            ],
            "n": 202
          }
        ],
        "age_band": [
          {
            "label": "18-34",
            "dist": [
              2.9,
              21.8,
              52.4,
              2.9,
              20.1
            ],
            "n": 355
          },
          {
            "label": "35-54",
            "dist": [
              2.9,
              18,
              54.7,
              2.9,
              21.6
            ],
            "n": 1045
          },
          {
            "label": "55+",
            "dist": [
              2.9,
              15.5,
              49.5,
              2.9,
              29.1
            ],
            "n": 100
          }
        ],
        "income_band": [
          {
            "label": "Under $50k",
            "dist": [
              2.9,
              11,
              32.3,
              2.9,
              51
            ],
            "n": 488
          },
          {
            "label": "$50k-$100k",
            "dist": [
              2.9,
              17.3,
              63.1,
              2.9,
              13.8
            ],
            "n": 410
          },
          {
            "label": "$100k+",
            "dist": [
              2.9,
              25.9,
              64.8,
              2.9,
              3.6
            ],
            "n": 602
          }
        ]
      },
      "signal": {
        "signal_score": 0.721494709065539,
        "signal_label": "Strong",
        "signal_bars": 3,
        "reliability_score": 0.8423940965498657,
        "reliability_label": "Very High",
        "reliability_tooltip": "Lewis's panel produced a consistent, stable result across all demographic subgroups.",
        "clarity_score": 0.5737287910291395,
        "clarity_label": "Modest Lean",
        "clarity_tooltip": "One option leads, but a meaningful minority disagrees.",
        "within_moe": false,
        "dominant_result": false,
        "not_sure_top": false
      },
      "elapsed_s": 24.7
    },
    {
      "id": "q4_value_strategy",
      "question": "Which of the following best describes your main approach to back-to-school shopping this year?",
      "options": [
        "Buying fewer items overall",
        "Choosing lower-priced or store brands",
        "Spreading purchases over more weeks",
        "Waiting for sales or deal events",
        "Reusing items from last year",
        "None of these \u2014 shopping as usual"
      ],
      "cohort": "parents",
      "question_type": "brand_national",
      "n_requested": 1500,
      "n_responses": 1500,
      "raw_counts": [
        0,
        689,
        31,
        441,
        0,
        339
      ],
      "distribution_calibrated": [
        {
          "option": "Buying fewer items overall",
          "count": 68,
          "pct": 4.5
        },
        {
          "option": "Choosing lower-priced or store brands",
          "count": 740,
          "pct": 49.4
        },
        {
          "option": "Spreading purchases over more weeks",
          "count": 42,
          "pct": 2.8
        },
        {
          "option": "Waiting for sales or deal events",
          "count": 305,
          "pct": 20.4
        },
        {
          "option": "Reusing items from last year",
          "count": 39,
          "pct": 2.6
        },
        {
          "option": "None of these \u2014 shopping as usual",
          "count": 305,
          "pct": 20.3
        }
      ],
      "distribution_floor_only": [
        {
          "option": "Buying fewer items overall",
          "count": 0,
          "pct": 2.8
        },
        {
          "option": "Choosing lower-priced or store brands",
          "count": 689,
          "pct": 43
        },
        {
          "option": "Spreading purchases over more weeks",
          "count": 31,
          "pct": 2.8
        },
        {
          "option": "Waiting for sales or deal events",
          "count": 441,
          "pct": 27.5
        },
        {
          "option": "Reusing items from last year",
          "count": 0,
          "pct": 2.8
        },
        {
          "option": "None of these \u2014 shopping as usual",
          "count": 339,
          "pct": 21.1
        }
      ],
      "crosstabs": {
        "party": [
          {
            "label": "Democrat",
            "dist": [
              2.8,
              43,
              3.1,
              31.4,
              2.8,
              16.8
            ],
            "n": 546
          },
          {
            "label": "Independent",
            "dist": [
              2.8,
              41.5,
              2.8,
              31.8,
              2.8,
              18.2
            ],
            "n": 262
          },
          {
            "label": "Republican",
            "dist": [
              2.8,
              43.9,
              2.8,
              22.7,
              2.8,
              25.1
            ],
            "n": 544
          }
        ],
        "age": [
          {
            "label": "18\u201334",
            "dist": [
              2.8,
              41.4,
              2.8,
              31.1,
              2.8,
              19
            ],
            "n": 355
          },
          {
            "label": "35\u201354",
            "dist": [
              2.8,
              42.7,
              2.8,
              27,
              2.8,
              21.9
            ],
            "n": 1045
          },
          {
            "label": "55+",
            "dist": [
              2.8,
              51.4,
              2.8,
              19.6,
              2.8,
              20.6
            ],
            "n": 100
          }
        ],
        "gender": [
          {
            "label": "Men",
            "dist": [
              2.8,
              43.3,
              2.8,
              26.7,
              2.8,
              21.7
            ],
            "n": 708
          },
          {
            "label": "Women",
            "dist": [
              2.8,
              42.6,
              2.9,
              28.2,
              2.8,
              20.6
            ],
            "n": 792
          }
        ],
        "income": [
          {
            "label": "Under $25k",
            "dist": [
              2.6,
              87,
              2.6,
              2.6,
              2.6,
              2.6
            ],
            "n": 230
          },
          {
            "label": "$25k\u2013$75k",
            "dist": [
              2.7,
              82,
              2.7,
              7.3,
              2.7,
              2.7
            ],
            "n": 480
          },
          {
            "label": "$75k\u2013$150k",
            "dist": [
              2.8,
              3.6,
              2.8,
              72.2,
              2.8,
              15.8
            ],
            "n": 468
          },
          {
            "label": "$150k+",
            "dist": [
              2.8,
              2.8,
              6.3,
              11.4,
              2.8,
              74.1
            ],
            "n": 322
          }
        ],
        "education": [
          {
            "label": "HS or less",
            "dist": [
              2.8,
              46,
              2.8,
              22.3,
              2.8,
              23.4
            ],
            "n": 560
          },
          {
            "label": "Some college",
            "dist": [
              2.8,
              43.4,
              2.8,
              33.7,
              2.8,
              14.5
            ],
            "n": 413
          },
          {
            "label": "College grad",
            "dist": [
              2.8,
              38.5,
              2.8,
              32.2,
              2.8,
              21
            ],
            "n": 325
          },
          {
            "label": "Post-grad",
            "dist": [
              2.8,
              38.3,
              7.9,
              20.5,
              2.8,
              27.6
            ],
            "n": 202
          }
        ],
        "age_band": [
          {
            "label": "18-34",
            "dist": [
              2.8,
              41.4,
              2.8,
              31.1,
              2.8,
              19
            ],
            "n": 355
          },
          {
            "label": "35-54",
            "dist": [
              2.8,
              42.7,
              2.8,
              27,
              2.8,
              21.9
            ],
            "n": 1045
          },
          {
            "label": "55+",
            "dist": [
              2.8,
              51.4,
              2.8,
              19.6,
              2.8,
              20.6
            ],
            "n": 100
          }
        ],
        "income_band": [
          {
            "label": "Under $50k",
            "dist": [
              2.6,
              86.9,
              2.6,
              2.6,
              2.6,
              2.6
            ],
            "n": 488
          },
          {
            "label": "$50k-$100k",
            "dist": [
              2.8,
              45.4,
              2.8,
              43.2,
              2.8,
              3.1
            ],
            "n": 410
          },
          {
            "label": "$100k+",
            "dist": [
              2.8,
              2.8,
              4.4,
              37.8,
              2.8,
              49.5
            ],
            "n": 602
          }
        ]
      },
      "signal": {
        "signal_score": 0.627137324419018,
        "signal_label": "Strong",
        "signal_bars": 3,
        "reliability_score": 0.7384393247304546,
        "reliability_label": "High",
        "reliability_tooltip": "Result is internally consistent with minor subgroup variation.",
        "clarity_score": 0.4911015462605955,
        "clarity_label": "Contested",
        "clarity_tooltip": "No option commands a majority \u2014 genuinely split result.",
        "within_moe": false,
        "dominant_result": false,
        "not_sure_top": false
      },
      "elapsed_s": 25.7
    },
    {
      "id": "q5_channel",
      "question": "Where do you expect to do the largest share of your back-to-school shopping this year?",
      "options": [
        "Mass merchants like Walmart or Target",
        "Online marketplaces like Amazon",
        "Department stores",
        "Off-price or discount stores",
        "Dollar stores",
        "Office-supply or specialty stores"
      ],
      "cohort": "parents",
      "question_type": "brand_national",
      "n_requested": 1500,
      "n_responses": 1500,
      "raw_counts": [
        996,
        322,
        7,
        144,
        31,
        0
      ],
      "distribution_calibrated": [
        {
          "option": "Mass merchants like Walmart or Target",
          "count": 994,
          "pct": 66.3
        },
        {
          "option": "Online marketplaces like Amazon",
          "count": 324,
          "pct": 21.6
        },
        {
          "option": "Department stores",
          "count": 33,
          "pct": 2.2
        },
        {
          "option": "Off-price or discount stores",
          "count": 69,
          "pct": 4.6
        },
        {
          "option": "Dollar stores",
          "count": 47,
          "pct": 3.1
        },
        {
          "option": "Office-supply or specialty stores",
          "count": 33,
          "pct": 2.2
        }
      ],
      "distribution_floor_only": [
        {
          "option": "Mass merchants like Walmart or Target",
          "count": 996,
          "pct": 62.4
        },
        {
          "option": "Online marketplaces like Amazon",
          "count": 322,
          "pct": 20.2
        },
        {
          "option": "Department stores",
          "count": 7,
          "pct": 2.8
        },
        {
          "option": "Off-price or discount stores",
          "count": 144,
          "pct": 9
        },
        {
          "option": "Dollar stores",
          "count": 31,
          "pct": 2.8
        },
        {
          "option": "Office-supply or specialty stores",
          "count": 0,
          "pct": 2.8
        }
      ],
      "crosstabs": {
        "party": [
          {
            "label": "Democrat",
            "dist": [
              61.2,
              23.2,
              2.8,
              7.2,
              2.8,
              2.8
            ],
            "n": 546
          },
          {
            "label": "Independent",
            "dist": [
              58.2,
              21,
              2.8,
              12.4,
              2.8,
              2.8
            ],
            "n": 262
          },
          {
            "label": "Republican",
            "dist": [
              65.6,
              16.6,
              2.9,
              9.1,
              3,
              2.9
            ],
            "n": 544
          }
        ],
        "age": [
          {
            "label": "18\u201334",
            "dist": [
              59.1,
              24,
              2.8,
              8.4,
              2.8,
              2.8
            ],
            "n": 355
          },
          {
            "label": "35\u201354",
            "dist": [
              62.7,
              20,
              2.8,
              8.8,
              2.8,
              2.8
            ],
            "n": 1045
          },
          {
            "label": "55+",
            "dist": [
              68,
              6.8,
              4.9,
              12.6,
              4.9,
              2.9
            ],
            "n": 100
          }
        ],
        "gender": [
          {
            "label": "Men",
            "dist": [
              58.8,
              24.4,
              2.8,
              8.4,
              2.8,
              2.8
            ],
            "n": 708
          },
          {
            "label": "Women",
            "dist": [
              65.6,
              16.4,
              2.8,
              9.6,
              2.8,
              2.8
            ],
            "n": 792
          }
        ],
        "income": [
          {
            "label": "Under $25k",
            "dist": [
              35.2,
              2.8,
              2.8,
              44.1,
              12.4,
              2.8
            ],
            "n": 230
          },
          {
            "label": "$25k\u2013$75k",
            "dist": [
              82.3,
              2.9,
              2.8,
              6.5,
              2.8,
              2.8
            ],
            "n": 480
          },
          {
            "label": "$75k\u2013$150k",
            "dist": [
              77.1,
              12.2,
              2.7,
              2.7,
              2.7,
              2.7
            ],
            "n": 468
          },
          {
            "label": "$150k+",
            "dist": [
              20.9,
              68.2,
              2.7,
              2.7,
              2.7,
              2.7
            ],
            "n": 322
          }
        ],
        "education": [
          {
            "label": "HS or less",
            "dist": [
              71.7,
              11.3,
              2.8,
              8.1,
              3.2,
              2.8
            ],
            "n": 560
          },
          {
            "label": "Some college",
            "dist": [
              71.6,
              14.3,
              2.8,
              5.7,
              2.8,
              2.8
            ],
            "n": 413
          },
          {
            "label": "College grad",
            "dist": [
              56.9,
              25.2,
              2.8,
              9.6,
              2.8,
              2.8
            ],
            "n": 325
          },
          {
            "label": "Post-grad",
            "dist": [
              26.1,
              48.1,
              2.8,
              17.3,
              2.8,
              2.8
            ],
            "n": 202
          }
        ],
        "age_band": [
          {
            "label": "18-34",
            "dist": [
              59.1,
              24,
              2.8,
              8.4,
              2.8,
              2.8
            ],
            "n": 355
          },
          {
            "label": "35-54",
            "dist": [
              62.7,
              20,
              2.8,
              8.8,
              2.8,
              2.8
            ],
            "n": 1045
          },
          {
            "label": "55+",
            "dist": [
              68,
              6.8,
              4.9,
              12.6,
              4.9,
              2.9
            ],
            "n": 100
          }
        ],
        "income_band": [
          {
            "label": "Under $50k",
            "dist": [
              58.3,
              2.8,
              2.8,
              27.4,
              5.9,
              2.8
            ],
            "n": 488
          },
          {
            "label": "$50k-$100k",
            "dist": [
              83.4,
              5.9,
              2.7,
              2.7,
              2.7,
              2.7
            ],
            "n": 410
          },
          {
            "label": "$100k+",
            "dist": [
              45.9,
              43.2,
              2.7,
              2.7,
              2.7,
              2.7
            ],
            "n": 602
          }
        ]
      },
      "signal": {
        "signal_score": 0.771757044381312,
        "signal_label": "Very Strong",
        "signal_bars": 4,
        "reliability_score": 0.8180698392835629,
        "reliability_label": "Very High",
        "reliability_tooltip": "Lewis's panel produced a consistent, stable result across all demographic subgroups.",
        "clarity_score": 0.7151525172785608,
        "clarity_label": "Clear",
        "clarity_tooltip": "A strong majority of agents aligned on this option.",
        "within_moe": false,
        "dominant_result": false,
        "not_sure_top": false
      },
      "elapsed_s": 25.2
    },
    {
      "id": "q6_deal_events",
      "question": "Do you plan to shop mid-July deal events, such as Prime Day or similar retailer sales, for back-to-school items this year?",
      "options": [
        "Yes",
        "No",
        "Not sure"
      ],
      "cohort": "parents",
      "note": "NRF-comparable: % shopping July deal events (P3; NRF reported 85% in 2024 and 2025).",
      "question_type": "brand_national",
      "n_requested": 1500,
      "n_responses": 1500,
      "raw_counts": [
        1374,
        126,
        0
      ],
      "distribution_calibrated": [
        {
          "option": "Yes",
          "count": 1382,
          "pct": 92.1
        },
        {
          "option": "No",
          "count": 109,
          "pct": 7.3
        },
        {
          "option": "Not sure",
          "count": 9,
          "pct": 0.6
        }
      ],
      "distribution_floor_only": [
        {
          "option": "Yes",
          "count": 1374,
          "pct": 88.9
        },
        {
          "option": "No",
          "count": 126,
          "pct": 8.2
        },
        {
          "option": "Not sure",
          "count": 0,
          "pct": 2.9
        }
      ],
      "crosstabs": {
        "party": [
          {
            "label": "Democrat",
            "dist": [
              94.1,
              3,
              2.9
            ],
            "n": 546
          },
          {
            "label": "Independent",
            "dist": [
              86,
              11.1,
              2.9
            ],
            "n": 262
          },
          {
            "label": "Republican",
            "dist": [
              86.4,
              10.7,
              2.9
            ],
            "n": 544
          }
        ],
        "age": [
          {
            "label": "18\u201334",
            "dist": [
              93,
              4.1,
              2.9
            ],
            "n": 355
          },
          {
            "label": "35\u201354",
            "dist": [
              89.3,
              7.8,
              2.9
            ],
            "n": 1045
          },
          {
            "label": "55+",
            "dist": [
              70.9,
              26.2,
              2.9
            ],
            "n": 100
          }
        ],
        "gender": [
          {
            "label": "Men",
            "dist": [
              88.3,
              8.8,
              2.9
            ],
            "n": 708
          },
          {
            "label": "Women",
            "dist": [
              89.5,
              7.6,
              2.9
            ],
            "n": 792
          }
        ],
        "income": [
          {
            "label": "Under $25k",
            "dist": [
              55.7,
              41.4,
              2.9
            ],
            "n": 230
          },
          {
            "label": "$25k\u2013$75k",
            "dist": [
              92.6,
              4.4,
              2.9
            ],
            "n": 480
          },
          {
            "label": "$75k\u2013$150k",
            "dist": [
              94.3,
              2.9,
              2.9
            ],
            "n": 468
          },
          {
            "label": "$150k+",
            "dist": [
              94.3,
              2.8,
              2.8
            ],
            "n": 322
          }
        ],
        "education": [
          {
            "label": "HS or less",
            "dist": [
              85.6,
              11.4,
              2.9
            ],
            "n": 560
          },
          {
            "label": "Some college",
            "dist": [
              89.8,
              7.3,
              2.9
            ],
            "n": 413
          },
          {
            "label": "College grad",
            "dist": [
              94.2,
              2.9,
              2.9
            ],
            "n": 325
          },
          {
            "label": "Post-grad",
            "dist": [
              87.5,
              9.6,
              2.9
            ],
            "n": 202
          }
        ],
        "age_band": [
          {
            "label": "18-34",
            "dist": [
              93,
              4.1,
              2.9
            ],
            "n": 355
          },
          {
            "label": "35-54",
            "dist": [
              89.3,
              7.8,
              2.9
            ],
            "n": 1045
          },
          {
            "label": "55+",
            "dist": [
              70.9,
              26.2,
              2.9
            ],
            "n": 100
          }
        ],
        "income_band": [
          {
            "label": "Under $50k",
            "dist": [
              74.4,
              22.7,
              2.9
            ],
            "n": 488
          },
          {
            "label": "$50k-$100k",
            "dist": [
              94.2,
              2.9,
              2.9
            ],
            "n": 410
          },
          {
            "label": "$100k+",
            "dist": [
              94.3,
              2.8,
              2.8
            ],
            "n": 602
          }
        ]
      },
      "signal": {
        "signal_score": 0.8528365504136728,
        "signal_label": "Very Strong",
        "signal_bars": 4,
        "reliability_score": 0.8432298885657011,
        "reliability_label": "Very High",
        "reliability_tooltip": "Lewis's panel produced a consistent, stable result across all demographic subgroups.",
        "clarity_score": 0.8645780260056379,
        "clarity_label": "Clear",
        "clarity_tooltip": "A strong majority of agents aligned on this option.",
        "within_moe": false,
        "dominant_result": true,
        "not_sure_top": false
      },
      "elapsed_s": 23.5
    },
    {
      "id": "q7_ai_use",
      "question": "In the past three months, have you used an AI tool, such as a chatbot or an AI assistant built into a website or app, for any shopping-related task?",
      "options": [
        "Yes",
        "No",
        "Not sure"
      ],
      "cohort": "adults",
      "question_type": "brand_national",
      "n_requested": 5000,
      "n_responses": 5000,
      "raw_counts": [
        824,
        4176,
        0
      ],
      "distribution_calibrated": [
        {
          "option": "Yes",
          "count": 998,
          "pct": 20
        },
        {
          "option": "No",
          "count": 3939,
          "pct": 78.7
        },
        {
          "option": "Not sure",
          "count": 63,
          "pct": 1.3
        }
      ],
      "distribution_floor_only": [
        {
          "option": "Yes",
          "count": 824,
          "pct": 16
        },
        {
          "option": "No",
          "count": 4176,
          "pct": 81.1
        },
        {
          "option": "Not sure",
          "count": 0,
          "pct": 2.9
        }
      ],
      "crosstabs": {
        "party": [
          {
            "label": "Democrat",
            "dist": [
              23.2,
              73.9,
              2.9
            ],
            "n": 1754
          },
          {
            "label": "Independent",
            "dist": [
              18,
              79.1,
              2.9
            ],
            "n": 907
          },
          {
            "label": "Republican",
            "dist": [
              9.8,
              87.3,
              2.9
            ],
            "n": 1837
          }
        ],
        "age": [
          {
            "label": "18\u201334",
            "dist": [
              33.3,
              63.8,
              2.9
            ],
            "n": 1481
          },
          {
            "label": "35\u201354",
            "dist": [
              17.1,
              80,
              2.9
            ],
            "n": 1622
          },
          {
            "label": "55+",
            "dist": [
              2.9,
              94.3,
              2.9
            ],
            "n": 1897
          }
        ],
        "gender": [
          {
            "label": "Men",
            "dist": [
              16.2,
              80.9,
              2.9
            ],
            "n": 2410
          },
          {
            "label": "Women",
            "dist": [
              15.8,
              81.3,
              2.9
            ],
            "n": 2590
          }
        ],
        "income": [
          {
            "label": "Under $25k",
            "dist": [
              2.8,
              94.3,
              2.8
            ],
            "n": 737
          },
          {
            "label": "$25k\u2013$75k",
            "dist": [
              3.3,
              93.8,
              2.9
            ],
            "n": 1634
          },
          {
            "label": "$75k\u2013$150k",
            "dist": [
              20.3,
              76.8,
              2.9
            ],
            "n": 1522
          },
          {
            "label": "$150k+",
            "dist": [
              39.6,
              57.5,
              2.9
            ],
            "n": 1107
          }
        ],
        "education": [
          {
            "label": "HS or less",
            "dist": [
              4.7,
              92.4,
              2.9
            ],
            "n": 1810
          },
          {
            "label": "Some college",
            "dist": [
              16.1,
              80.9,
              2.9
            ],
            "n": 1407
          },
          {
            "label": "College grad",
            "dist": [
              24.7,
              72.4,
              2.9
            ],
            "n": 1078
          },
          {
            "label": "Post-grad",
            "dist": [
              31.4,
              65.7,
              2.9
            ],
            "n": 705
          }
        ],
        "age_band": [
          {
            "label": "18-34",
            "dist": [
              33.3,
              63.8,
              2.9
            ],
            "n": 1481
          },
          {
            "label": "35-54",
            "dist": [
              17.1,
              80,
              2.9
            ],
            "n": 1622
          },
          {
            "label": "55+",
            "dist": [
              2.9,
              94.3,
              2.9
            ],
            "n": 1897
          }
        ],
        "income_band": [
          {
            "label": "Under $50k",
            "dist": [
              2.9,
              94.3,
              2.9
            ],
            "n": 1622
          },
          {
            "label": "$50k-$100k",
            "dist": [
              9.3,
              87.7,
              2.9
            ],
            "n": 1403
          },
          {
            "label": "$100k+",
            "dist": [
              32.8,
              64.2,
              2.9
            ],
            "n": 1975
          }
        ]
      },
      "signal": {
        "signal_score": 0.7946548898819858,
        "signal_label": "Very Strong",
        "signal_bars": 4,
        "reliability_score": 0.837724207186045,
        "reliability_label": "Very High",
        "reliability_tooltip": "Lewis's panel produced a consistent, stable result across all demographic subgroups.",
        "clarity_score": 0.7420146131770244,
        "clarity_label": "Clear",
        "clarity_tooltip": "A strong majority of agents aligned on this option.",
        "within_moe": false,
        "dominant_result": false,
        "not_sure_top": false
      },
      "elapsed_s": 66.3
    },
    {
      "id": "q8_ai_task",
      "question": "Which of the following shopping tasks have you used an AI tool for most often, if any?",
      "options": [
        "Finding product ideas",
        "Comparing products or prices",
        "Finding deals or coupons",
        "Making a shopping list or plan",
        "Completing a purchase for me",
        "I have not used AI for shopping tasks"
      ],
      "cohort": "adults",
      "question_type": "brand_national",
      "n_requested": 5000,
      "n_responses": 5000,
      "raw_counts": [
        61,
        415,
        1,
        0,
        0,
        4523
      ],
      "distribution_calibrated": [
        {
          "option": "Finding product ideas",
          "count": 223,
          "pct": 4.5
        },
        {
          "option": "Comparing products or prices",
          "count": 447,
          "pct": 8.9
        },
        {
          "option": "Finding deals or coupons",
          "count": 129,
          "pct": 2.6
        },
        {
          "option": "Making a shopping list or plan",
          "count": 78,
          "pct": 1.6
        },
        {
          "option": "Completing a purchase for me",
          "count": 99,
          "pct": 2
        },
        {
          "option": "I have not used AI for shopping tasks",
          "count": 4024,
          "pct": 80.4
        }
      ],
      "distribution_floor_only": [
        {
          "option": "Finding product ideas",
          "count": 61,
          "pct": 2.7
        },
        {
          "option": "Comparing products or prices",
          "count": 415,
          "pct": 7.5
        },
        {
          "option": "Finding deals or coupons",
          "count": 1,
          "pct": 2.7
        },
        {
          "option": "Making a shopping list or plan",
          "count": 0,
          "pct": 2.7
        },
        {
          "option": "Completing a purchase for me",
          "count": 0,
          "pct": 2.7
        },
        {
          "option": "I have not used AI for shopping tasks",
          "count": 4523,
          "pct": 81.7
        }
      ],
      "crosstabs": {
        "party": [
          {
            "label": "Democrat",
            "dist": [
              2.7,
              12.2,
              2.7,
              2.7,
              2.7,
              76.9
            ],
            "n": 1754
          },
          {
            "label": "Independent",
            "dist": [
              2.7,
              7.2,
              2.7,
              2.7,
              2.7,
              81.9
            ],
            "n": 907
          },
          {
            "label": "Republican",
            "dist": [
              2.7,
              4.4,
              2.7,
              2.7,
              2.7,
              84.9
            ],
            "n": 1837
          }
        ],
        "age": [
          {
            "label": "18\u201334",
            "dist": [
              3.5,
              15.3,
              2.8,
              2.8,
              2.8,
              72.9
            ],
            "n": 1481
          },
          {
            "label": "35\u201354",
            "dist": [
              2.7,
              8.7,
              2.7,
              2.7,
              2.7,
              80.5
            ],
            "n": 1622
          },
          {
            "label": "55+",
            "dist": [
              2.6,
              2.6,
              2.6,
              2.6,
              2.6,
              86.9
            ],
            "n": 1897
          }
        ],
        "gender": [
          {
            "label": "Men",
            "dist": [
              2.7,
              8.8,
              2.7,
              2.7,
              2.7,
              80.4
            ],
            "n": 2410
          },
          {
            "label": "Women",
            "dist": [
              2.7,
              6.3,
              2.7,
              2.7,
              2.7,
              82.8
            ],
            "n": 2590
          }
        ],
        "income": [
          {
            "label": "Under $25k",
            "dist": [
              2.6,
              2.6,
              2.6,
              2.6,
              2.6,
              86.9
            ],
            "n": 737
          },
          {
            "label": "$25k\u2013$75k",
            "dist": [
              2.7,
              2.7,
              2.7,
              2.7,
              2.7,
              86.7
            ],
            "n": 1634
          },
          {
            "label": "$75k\u2013$150k",
            "dist": [
              2.7,
              9.7,
              2.7,
              2.7,
              2.7,
              79.5
            ],
            "n": 1522
          },
          {
            "label": "$150k+",
            "dist": [
              3.5,
              18.3,
              2.8,
              2.8,
              2.8,
              69.9
            ],
            "n": 1107
          }
        ],
        "education": [
          {
            "label": "HS or less",
            "dist": [
              2.6,
              2.6,
              2.6,
              2.6,
              2.6,
              86.9
            ],
            "n": 1810
          },
          {
            "label": "Some college",
            "dist": [
              2.7,
              6.3,
              2.7,
              2.7,
              2.7,
              82.9
            ],
            "n": 1407
          },
          {
            "label": "College grad",
            "dist": [
              2.7,
              13.1,
              2.7,
              2.7,
              2.7,
              75.9
            ],
            "n": 1078
          },
          {
            "label": "Post-grad",
            "dist": [
              2.9,
              19.5,
              2.8,
              2.8,
              2.8,
              69.3
            ],
            "n": 705
          }
        ],
        "age_band": [
          {
            "label": "18-34",
            "dist": [
              3.5,
              15.3,
              2.8,
              2.8,
              2.8,
              72.9
            ],
            "n": 1481
          },
          {
            "label": "35-54",
            "dist": [
              2.7,
              8.7,
              2.7,
              2.7,
              2.7,
              80.5
            ],
            "n": 1622
          },
          {
            "label": "55+",
            "dist": [
              2.6,
              2.6,
              2.6,
              2.6,
              2.6,
              86.9
            ],
            "n": 1897
          }
        ],
        "income_band": [
          {
            "label": "Under $50k",
            "dist": [
              2.6,
              2.6,
              2.6,
              2.6,
              2.6,
              86.8
            ],
            "n": 1622
          },
          {
            "label": "$50k-$100k",
            "dist": [
              2.7,
              4.2,
              2.7,
              2.7,
              2.7,
              85
            ],
            "n": 1403
          },
          {
            "label": "$100k+",
            "dist": [
              2.7,
              15.4,
              2.7,
              2.7,
              2.7,
              73.6
            ],
            "n": 1975
          }
        ]
      },
      "signal": {
        "signal_score": 0.847644438913732,
        "signal_label": "Very Strong",
        "signal_bars": 4,
        "reliability_score": 0.8986902677149732,
        "reliability_label": "Very High",
        "reliability_tooltip": "Lewis's panel produced a consistent, stable result across all demographic subgroups.",
        "clarity_score": 0.7852550926011037,
        "clarity_label": "Clear",
        "clarity_tooltip": "A strong majority of agents aligned on this option.",
        "within_moe": false,
        "dominant_result": false,
        "not_sure_top": false
      },
      "elapsed_s": 66.6
    },
    {
      "id": "q9_delegation",
      "question": "How comfortable would you be allowing an AI assistant to complete a purchase on your behalf, within a spending limit you set?",
      "options": [
        "Very comfortable",
        "Somewhat comfortable",
        "Not very comfortable",
        "Not at all comfortable"
      ],
      "cohort": "adults",
      "question_type": "local_niche",
      "n_requested": 5000,
      "n_responses": 5000,
      "raw_counts": [
        49,
        2436,
        2368,
        147
      ],
      "distribution_calibrated": [
        {
          "option": "Very comfortable",
          "count": 370,
          "pct": 7.4
        },
        {
          "option": "Somewhat comfortable",
          "count": 2795,
          "pct": 55.9
        },
        {
          "option": "Not very comfortable",
          "count": 1808,
          "pct": 36.2
        },
        {
          "option": "Not at all comfortable",
          "count": 27,
          "pct": 0.5
        }
      ],
      "distribution_floor_only": [
        {
          "option": "Very comfortable",
          "count": 49,
          "pct": 2.9
        },
        {
          "option": "Somewhat comfortable",
          "count": 2436,
          "pct": 47.7
        },
        {
          "option": "Not very comfortable",
          "count": 2368,
          "pct": 46.4
        },
        {
          "option": "Not at all comfortable",
          "count": 147,
          "pct": 2.9
        }
      ],
      "crosstabs": {
        "party": [
          {
            "label": "Democrat",
            "dist": [
              2.9,
              60.5,
              33.8,
              2.9
            ],
            "n": 1754
          },
          {
            "label": "Independent",
            "dist": [
              2.9,
              49.7,
              44.6,
              2.9
            ],
            "n": 907
          },
          {
            "label": "Republican",
            "dist": [
              2.9,
              34.1,
              57.5,
              5.4
            ],
            "n": 1837
          }
        ],
        "age": [
          {
            "label": "18\u201334",
            "dist": [
              2.9,
              60.8,
              33.4,
              2.9
            ],
            "n": 1481
          },
          {
            "label": "35\u201354",
            "dist": [
              2.9,
              48.9,
              45.2,
              2.9
            ],
            "n": 1622
          },
          {
            "label": "55+",
            "dist": [
              2.9,
              35.9,
              56.8,
              4.4
            ],
            "n": 1897
          }
        ],
        "gender": [
          {
            "label": "Men",
            "dist": [
              2.9,
              46.6,
              46.6,
              3.8
            ],
            "n": 2410
          },
          {
            "label": "Women",
            "dist": [
              2.9,
              48.4,
              45.8,
              2.9
            ],
            "n": 2590
          }
        ],
        "income": [
          {
            "label": "Under $25k",
            "dist": [
              2.9,
              2.9,
              79.1,
              15.2
            ],
            "n": 737
          },
          {
            "label": "$25k\u2013$75k",
            "dist": [
              2.9,
              24.7,
              69.6,
              2.9
            ],
            "n": 1634
          },
          {
            "label": "$75k\u2013$150k",
            "dist": [
              2.8,
              65.2,
              29.1,
              2.8
            ],
            "n": 1522
          },
          {
            "label": "$150k+",
            "dist": [
              4.3,
              84.5,
              8.2,
              2.9
            ],
            "n": 1107
          }
        ],
        "education": [
          {
            "label": "HS or less",
            "dist": [
              2.9,
              35.7,
              55.8,
              5.5
            ],
            "n": 1810
          },
          {
            "label": "Some college",
            "dist": [
              2.9,
              49.3,
              45,
              2.9
            ],
            "n": 1407
          },
          {
            "label": "College grad",
            "dist": [
              2.9,
              56,
              38.2,
              2.9
            ],
            "n": 1078
          },
          {
            "label": "Post-grad",
            "dist": [
              2.9,
              59.5,
              34.7,
              2.9
            ],
            "n": 705
          }
        ],
        "age_band": [
          {
            "label": "18-34",
            "dist": [
              2.9,
              60.8,
              33.4,
              2.9
            ],
            "n": 1481
          },
          {
            "label": "35-54",
            "dist": [
              2.9,
              48.9,
              45.2,
              2.9
            ],
            "n": 1622
          },
          {
            "label": "55+",
            "dist": [
              2.9,
              35.9,
              56.8,
              4.4
            ],
            "n": 1897
          }
        ],
        "income_band": [
          {
            "label": "Under $50k",
            "dist": [
              2.9,
              8.7,
              80.4,
              8
            ],
            "n": 1622
          },
          {
            "label": "$50k-$100k",
            "dist": [
              2.8,
              45.9,
              48.4,
              2.8
            ],
            "n": 1403
          },
          {
            "label": "$100k+",
            "dist": [
              2.9,
              79.1,
              15,
              2.9
            ],
            "n": 1975
          }
        ]
      },
      "signal": {
        "signal_score": 0.6465480403099244,
        "signal_label": "Strong",
        "signal_bars": 3,
        "reliability_score": 0.8341357040450627,
        "reliability_label": "Very High",
        "reliability_tooltip": "Lewis's panel produced a consistent, stable result across all demographic subgroups.",
        "clarity_score": 0.4172742290780887,
        "clarity_label": "Modest Lean",
        "clarity_tooltip": "One option leads, but a meaningful minority disagrees.",
        "within_moe": false,
        "dominant_result": false,
        "not_sure_top": false
      },
      "elapsed_s": 66.2
    },
    {
      "id": "q10_trust_most",
      "question": "Which of the following would you trust most for product recommendations?",
      "options": [
        "Friends and family",
        "Online customer reviews",
        "A search engine",
        "A retailer's website",
        "An AI chatbot or assistant"
      ],
      "cohort": "adults",
      "question_type": "brand_national",
      "n_requested": 5000,
      "n_responses": 5000,
      "raw_counts": [
        3735,
        1248,
        10,
        0,
        7
      ],
      "distribution_calibrated": [
        {
          "option": "Friends and family",
          "count": 3469,
          "pct": 69.3
        },
        {
          "option": "Online customer reviews",
          "count": 1208,
          "pct": 24.2
        },
        {
          "option": "A search engine",
          "count": 147,
          "pct": 2.9
        },
        {
          "option": "A retailer's website",
          "count": 113,
          "pct": 2.3
        },
        {
          "option": "An AI chatbot or assistant",
          "count": 63,
          "pct": 1.3
        }
      ],
      "distribution_floor_only": [
        {
          "option": "Friends and family",
          "count": 3735,
          "pct": 68.7
        },
        {
          "option": "Online customer reviews",
          "count": 1248,
          "pct": 23
        },
        {
          "option": "A search engine",
          "count": 10,
          "pct": 2.8
        },
        {
          "option": "A retailer's website",
          "count": 0,
          "pct": 2.8
        },
        {
          "option": "An AI chatbot or assistant",
          "count": 7,
          "pct": 2.8
        }
      ],
      "crosstabs": {
        "party": [
          {
            "label": "Democrat",
            "dist": [
              59.4,
              32.3,
              2.8,
              2.8,
              2.8
            ],
            "n": 1754
          },
          {
            "label": "Independent",
            "dist": [
              61.5,
              30.3,
              2.8,
              2.8,
              2.8
            ],
            "n": 907
          },
          {
            "label": "Republican",
            "dist": [
              80.3,
              11.4,
              2.8,
              2.8,
              2.8
            ],
            "n": 1837
          }
        ],
        "age": [
          {
            "label": "18\u201334",
            "dist": [
              51.2,
              40.5,
              2.8,
              2.8,
              2.8
            ],
            "n": 1481
          },
          {
            "label": "35\u201354",
            "dist": [
              66.2,
              25.5,
              2.8,
              2.8,
              2.8
            ],
            "n": 1622
          },
          {
            "label": "55+",
            "dist": [
              84.5,
              7.2,
              2.8,
              2.8,
              2.8
            ],
            "n": 1897
          }
        ],
        "gender": [
          {
            "label": "Men",
            "dist": [
              66.6,
              25.1,
              2.8,
              2.8,
              2.8
            ],
            "n": 2410
          },
          {
            "label": "Women",
            "dist": [
              70.7,
              21,
              2.8,
              2.8,
              2.8
            ],
            "n": 2590
          }
        ],
        "income": [
          {
            "label": "Under $25k",
            "dist": [
              81.4,
              10.3,
              2.8,
              2.8,
              2.8
            ],
            "n": 737
          },
          {
            "label": "$25k\u2013$75k",
            "dist": [
              73.2,
              18.6,
              2.8,
              2.8,
              2.8
            ],
            "n": 1634
          },
          {
            "label": "$75k\u2013$150k",
            "dist": [
              63.3,
              28.5,
              2.8,
              2.8,
              2.8
            ],
            "n": 1522
          },
          {
            "label": "$150k+",
            "dist": [
              61.2,
              30.4,
              2.8,
              2.8,
              2.8
            ],
            "n": 1107
          }
        ],
        "education": [
          {
            "label": "HS or less",
            "dist": [
              79.1,
              12.6,
              2.8,
              2.8,
              2.8
            ],
            "n": 1810
          },
          {
            "label": "Some college",
            "dist": [
              67.2,
              24.5,
              2.8,
              2.8,
              2.8
            ],
            "n": 1407
          },
          {
            "label": "College grad",
            "dist": [
              59.8,
              31.9,
              2.8,
              2.8,
              2.8
            ],
            "n": 1078
          },
          {
            "label": "Post-grad",
            "dist": [
              58.7,
              33,
              2.8,
              2.8,
              2.8
            ],
            "n": 705
          }
        ],
        "age_band": [
          {
            "label": "18-34",
            "dist": [
              51.2,
              40.5,
              2.8,
              2.8,
              2.8
            ],
            "n": 1481
          },
          {
            "label": "35-54",
            "dist": [
              66.2,
              25.5,
              2.8,
              2.8,
              2.8
            ],
            "n": 1622
          },
          {
            "label": "55+",
            "dist": [
              84.5,
              7.2,
              2.8,
              2.8,
              2.8
            ],
            "n": 1897
          }
        ],
        "income_band": [
          {
            "label": "Under $50k",
            "dist": [
              78.3,
              13.4,
              2.8,
              2.8,
              2.8
            ],
            "n": 1622
          },
          {
            "label": "$50k-$100k",
            "dist": [
              67.6,
              24.1,
              2.8,
              2.8,
              2.8
            ],
            "n": 1403
          },
          {
            "label": "$100k+",
            "dist": [
              61.6,
              30.1,
              2.8,
              2.8,
              2.8
            ],
            "n": 1975
          }
        ]
      },
      "signal": {
        "signal_score": 0.8004779562493609,
        "signal_label": "Very Strong",
        "signal_bars": 4,
        "reliability_score": 0.8516066562636054,
        "reliability_label": "Very High",
        "reliability_tooltip": "Lewis's panel produced a consistent, stable result across all demographic subgroups.",
        "clarity_score": 0.7379873228986176,
        "clarity_label": "Clear",
        "clarity_tooltip": "A strong majority of agents aligned on this option.",
        "within_moe": false,
        "dominant_result": false,
        "not_sure_top": false
      },
      "elapsed_s": 66
    },
    {
      "id": "q11_ai_ad",
      "question": "If you learned that an advertisement was created mostly by AI, would that make you more or less likely to trust the ad?",
      "options": [
        "Much more likely",
        "Somewhat more likely",
        "No difference",
        "Somewhat less likely",
        "Much less likely"
      ],
      "cohort": "adults",
      "question_type": "local_niche",
      "n_requested": 5000,
      "n_responses": 5000,
      "raw_counts": [
        0,
        0,
        30,
        4692,
        278
      ],
      "distribution_calibrated": [
        {
          "option": "Much more likely",
          "count": 152,
          "pct": 3
        },
        {
          "option": "Somewhat more likely",
          "count": 146,
          "pct": 2.9
        },
        {
          "option": "No difference",
          "count": 96,
          "pct": 1.9
        },
        {
          "option": "Somewhat less likely",
          "count": 4563,
          "pct": 91.4
        },
        {
          "option": "Much less likely",
          "count": 42,
          "pct": 0.8
        }
      ],
      "distribution_floor_only": [
        {
          "option": "Much more likely",
          "count": 0,
          "pct": 2.8
        },
        {
          "option": "Somewhat more likely",
          "count": 0,
          "pct": 2.8
        },
        {
          "option": "No difference",
          "count": 30,
          "pct": 2.8
        },
        {
          "option": "Somewhat less likely",
          "count": 4692,
          "pct": 86.6
        },
        {
          "option": "Much less likely",
          "count": 278,
          "pct": 5.1
        }
      ],
      "crosstabs": {
        "party": [
          {
            "label": "Democrat",
            "dist": [
              2.7,
              2.7,
              2.7,
              89.1,
              2.7
            ],
            "n": 1754
          },
          {
            "label": "Independent",
            "dist": [
              2.7,
              2.7,
              2.7,
              89.1,
              2.7
            ],
            "n": 907
          },
          {
            "label": "Republican",
            "dist": [
              2.8,
              2.8,
              2.8,
              80.2,
              11.5
            ],
            "n": 1837
          }
        ],
        "age": [
          {
            "label": "18\u201334",
            "dist": [
              2.8,
              2.8,
              2.8,
              88.2,
              3.5
            ],
            "n": 1481
          },
          {
            "label": "35\u201354",
            "dist": [
              2.8,
              2.8,
              2.8,
              87.8,
              3.9
            ],
            "n": 1622
          },
          {
            "label": "55+",
            "dist": [
              2.8,
              2.8,
              2.8,
              84.3,
              7.4
            ],
            "n": 1897
          }
        ],
        "gender": [
          {
            "label": "Men",
            "dist": [
              2.8,
              2.8,
              2.8,
              85.5,
              6.1
            ],
            "n": 2410
          },
          {
            "label": "Women",
            "dist": [
              2.8,
              2.8,
              2.8,
              87.5,
              4.2
            ],
            "n": 2590
          }
        ],
        "income": [
          {
            "label": "Under $25k",
            "dist": [
              2.8,
              2.8,
              2.8,
              73.5,
              18
            ],
            "n": 737
          },
          {
            "label": "$25k\u2013$75k",
            "dist": [
              2.8,
              2.8,
              2.8,
              87.2,
              4.5
            ],
            "n": 1634
          },
          {
            "label": "$75k\u2013$150k",
            "dist": [
              2.7,
              2.7,
              2.7,
              89.1,
              2.7
            ],
            "n": 1522
          },
          {
            "label": "$150k+",
            "dist": [
              2.7,
              2.7,
              2.7,
              89,
              2.7
            ],
            "n": 1107
          }
        ],
        "education": [
          {
            "label": "HS or less",
            "dist": [
              2.8,
              2.8,
              2.8,
              82.3,
              9.3
            ],
            "n": 1810
          },
          {
            "label": "Some college",
            "dist": [
              2.8,
              2.8,
              2.8,
              88.8,
              2.9
            ],
            "n": 1407
          },
          {
            "label": "College grad",
            "dist": [
              2.7,
              2.7,
              2.7,
              89.1,
              2.7
            ],
            "n": 1078
          },
          {
            "label": "Post-grad",
            "dist": [
              2.8,
              2.8,
              2.8,
              87.6,
              4.2
            ],
            "n": 705
          }
        ],
        "age_band": [
          {
            "label": "18-34",
            "dist": [
              2.8,
              2.8,
              2.8,
              88.2,
              3.5
            ],
            "n": 1481
          },
          {
            "label": "35-54",
            "dist": [
              2.8,
              2.8,
              2.8,
              87.8,
              3.9
            ],
            "n": 1622
          },
          {
            "label": "55+",
            "dist": [
              2.8,
              2.8,
              2.8,
              84.3,
              7.4
            ],
            "n": 1897
          }
        ],
        "income_band": [
          {
            "label": "Under $50k",
            "dist": [
              2.8,
              2.8,
              2.8,
              80.4,
              11.2
            ],
            "n": 1622
          },
          {
            "label": "$50k-$100k",
            "dist": [
              2.7,
              2.7,
              2.7,
              89,
              2.7
            ],
            "n": 1403
          },
          {
            "label": "$100k+",
            "dist": [
              2.7,
              2.7,
              2.7,
              89,
              2.7
            ],
            "n": 1975
          }
        ]
      },
      "signal": {
        "signal_score": 0.48250000000000004,
        "signal_label": "Moderate",
        "signal_bars": 2,
        "reliability_score": 0.55,
        "reliability_label": "Medium",
        "reliability_tooltip": "Some demographic divergence detected \u2014 interpret with context.",
        "clarity_score": 0.4,
        "clarity_label": "Uncertain",
        "clarity_tooltip": "Result concentrated on one option with weak demographic variation \u2014 likely a low-anchor question. Rephrase or add distinctive options before relying on the read.",
        "within_moe": false,
        "dominant_result": true,
        "not_sure_top": false
      },
      "elapsed_s": 68.4
    },
    {
      "id": "q12_retailer_ai",
      "question": "If a retailer offered an AI shopping assistant on its website or app, would that make you more or less likely to shop there?",
      "options": [
        "More likely",
        "No difference",
        "Less likely",
        "Not sure"
      ],
      "cohort": "adults",
      "question_type": "brand_national",
      "n_requested": 5000,
      "n_responses": 5000,
      "raw_counts": [
        2865,
        1795,
        317,
        23
      ],
      "distribution_calibrated": [
        {
          "option": "More likely",
          "count": 2865,
          "pct": 55.9
        },
        {
          "option": "No difference",
          "count": 1795,
          "pct": 35
        },
        {
          "option": "Less likely",
          "count": 317,
          "pct": 6.2
        },
        {
          "option": "Not sure",
          "count": 23,
          "pct": 2.9
        }
      ],
      "distribution_floor_only": [
        {
          "option": "More likely",
          "count": 2865,
          "pct": 55.9
        },
        {
          "option": "No difference",
          "count": 1795,
          "pct": 35
        },
        {
          "option": "Less likely",
          "count": 317,
          "pct": 6.2
        },
        {
          "option": "Not sure",
          "count": 23,
          "pct": 2.9
        }
      ],
      "crosstabs": {
        "party": [
          {
            "label": "Democrat",
            "dist": [
              72.6,
              18.4,
              6.1,
              2.9
            ],
            "n": 1754
          },
          {
            "label": "Independent",
            "dist": [
              54.3,
              39.6,
              3.2,
              2.9
            ],
            "n": 907
          },
          {
            "label": "Republican",
            "dist": [
              45.6,
              43.3,
              8.2,
              2.9
            ],
            "n": 1837
          }
        ],
        "age": [
          {
            "label": "18\u201334",
            "dist": [
              81,
              13.3,
              2.8,
              2.8
            ],
            "n": 1481
          },
          {
            "label": "35\u201354",
            "dist": [
              63.4,
              30.7,
              3,
              2.9
            ],
            "n": 1622
          },
          {
            "label": "55+",
            "dist": [
              28.2,
              55.5,
              13.4,
              2.9
            ],
            "n": 1897
          }
        ],
        "gender": [
          {
            "label": "Men",
            "dist": [
              51.1,
              41.7,
              4.3,
              2.9
            ],
            "n": 2410
          },
          {
            "label": "Women",
            "dist": [
              60.4,
              28.8,
              7.9,
              2.9
            ],
            "n": 2590
          }
        ],
        "income": [
          {
            "label": "Under $25k",
            "dist": [
              27.7,
              48.1,
              21.3,
              2.9
            ],
            "n": 737
          },
          {
            "label": "$25k\u2013$75k",
            "dist": [
              47.7,
              43.1,
              6.2,
              2.9
            ],
            "n": 1634
          },
          {
            "label": "$75k\u2013$150k",
            "dist": [
              63.8,
              30.4,
              2.9,
              2.9
            ],
            "n": 1522
          },
          {
            "label": "$150k+",
            "dist": [
              73.9,
              20.3,
              2.9,
              2.9
            ],
            "n": 1107
          }
        ],
        "education": [
          {
            "label": "HS or less",
            "dist": [
              40.7,
              46.9,
              9.5,
              2.9
            ],
            "n": 1810
          },
          {
            "label": "Some college",
            "dist": [
              59.2,
              33,
              4.9,
              2.9
            ],
            "n": 1407
          },
          {
            "label": "College grad",
            "dist": [
              67.2,
              27,
              2.9,
              2.9
            ],
            "n": 1078
          },
          {
            "label": "Post-grad",
            "dist": [
              70.2,
              20.9,
              5.9,
              2.9
            ],
            "n": 705
          }
        ],
        "age_band": [
          {
            "label": "18-34",
            "dist": [
              81,
              13.3,
              2.8,
              2.8
            ],
            "n": 1481
          },
          {
            "label": "35-54",
            "dist": [
              63.4,
              30.7,
              3,
              2.9
            ],
            "n": 1622
          },
          {
            "label": "55+",
            "dist": [
              28.2,
              55.5,
              13.4,
              2.9
            ],
            "n": 1897
          }
        ],
        "income_band": [
          {
            "label": "Under $50k",
            "dist": [
              37.4,
              45.7,
              14,
              2.9
            ],
            "n": 1622
          },
          {
            "label": "$50k-$100k",
            "dist": [
              54.9,
              38.8,
              3.3,
              2.9
            ],
            "n": 1403
          },
          {
            "label": "$100k+",
            "dist": [
              70.8,
              23.4,
              2.9,
              2.9
            ],
            "n": 1975
          }
        ]
      },
      "signal": {
        "signal_score": 0.6443891975071098,
        "signal_label": "Strong",
        "signal_bars": 3,
        "reliability_score": 0.8343194221922152,
        "reliability_label": "Very High",
        "reliability_tooltip": "Lewis's panel produced a consistent, stable result across all demographic subgroups.",
        "clarity_score": 0.4122522562253142,
        "clarity_label": "Modest Lean",
        "clarity_tooltip": "One option leads, but a meaningful minority disagrees.",
        "within_moe": false,
        "dominant_result": false,
        "not_sure_top": false
      },
      "elapsed_s": 66.4
    }
  ]
}