{
  "study": "The Lewsearch Report \u2014 Issue 01: Back-to-School 2026 & AI-Assisted Shopping",
  "method": "B \u2014 dated persona: neutral dateline ('Today is Tuesday, July 7, 2026.') prepended to every persona context; adds NRF-matched q3b. No topic or news context injected.",
  "run_started_at": "2026-07-07T14:05:13.054Z",
  "run_finished_at": "2026-07-07T14:15:42.812Z",
  "preregistration": {
    "statement": "Fielded and frozen before the NRF/Prosper 2026 back-to-school survey release (expected mid-July 2026; NRF webinar July 21, 2026). P1-P3 will be scored publicly against NRF's published figures and appended to this report without editing the original predictions.",
    "p1": {
      "metric": "Estimated mean K-12 household back-to-school spend (band midpoints, excluding Not sure)",
      "value_usd": 870.37,
      "nrf_benchmark": "NRF 2026 mean (TBD); prior years: $890.07 (2023), $874.68 (2024), $858.07 (2025)"
    },
    "p2": {
      "metric": "% of K-12 parents who started shopping by early July (started before July + early July)",
      "nrf_benchmark": "NRF early-shopping share (67% in 2025, 55% in 2024)",
      "value_pct": 84.7
    },
    "p3": {
      "metric": "% of K-12 parents planning to shop mid-July deal events",
      "nrf_benchmark": "NRF: 85% in 2024 and 2025",
      "value_pct": 93.3
    },
    "p2b": {
      "metric": "% of K-12 parents who have begun purchasing back-to-school items (NRF-matched instrument, Method B only)",
      "value_pct": 81.3,
      "nrf_benchmark": "NRF: 55% (2024), 67% (2025)"
    }
  },
  "audience": {
    "adults": {
      "label": "Simulated US adults, generated from the production national ACS profile (census_weighted mechanism)",
      "n_requested": 5000,
      "profile_source": "ACS 2023 5-year national priors (production national_us profile); party/religion are modeled priors, labeled as such in lib/lewisInference.ts"
    },
    "parents": {
      "label": "Simulated parents/guardians of K-12 children",
      "n_requested": 1500,
      "construction": "National ACS profile with (a) age re-weighted to a MODELED prior for parents of school-age children (25-54 concentration) and (b) household context injected via the production persona context block. Parent incidence is imposed, not sampled.",
      "parent_age_prior": {
        "18-24": 0.03,
        "25-34": 0.21,
        "35-44": 0.42,
        "45-54": 0.27,
        "55-64": 0.055,
        "65-74": 0.012,
        "75+": 0.003
      },
      "parent_context_verbatim": "You are the parent or guardian of at least one child in kindergarten through 12th grade (roughly ages 5-18) who lives in your household. You handle back-to-school shopping for your household."
    },
    "confidence_class": "directional",
    "disclosure": "Synthetic panel, not a probability sample. No humans were interviewed. National census-weighted cohorts are unbenchmarked for these specific consumer questions; the pre-registered NRF comparison exists precisely to measure that error publicly."
  },
  "methodology": {
    "model": "lewis-v17",
    "inference_endpoint": "production Lewis v17 (RunPod L40S, vLLM)",
    "pipeline": "lewsearch production path: runWave (per-agent option-order permutation, letter-choice) \u2192 floor calibration (eps=0.03) \u2192 Dirichlet-ODIR type calibration (applyTypeCalibration) \u2192 computeSignal. Raw and calibrated distributions are both published.",
    "published_error_rate": "7.47% pooled MAE across 460 cross-validated benchmark questions (lewsearch.com/methodology).",
    "seed_base": 1751900400000,
    "concurrency": 48
  },
  "questions": [
    {
      "id": "q1_spend_change",
      "question": "Do you expect your household's total back-to-school spending this year to be higher, lower, or about the same as last year?",
      "options": [
        "Much higher",
        "Somewhat higher",
        "About the same",
        "Somewhat lower",
        "Much lower"
      ],
      "cohort": "parents",
      "question_type": "local_niche",
      "n_requested": 1500,
      "n_responses": 1500,
      "raw_counts": [
        0,
        806,
        304,
        382,
        8
      ],
      "distribution_calibrated": [
        {
          "option": "Much higher",
          "count": 46,
          "pct": 3.1
        },
        {
          "option": "Somewhat higher",
          "count": 802,
          "pct": 53.4
        },
        {
          "option": "About the same",
          "count": 269,
          "pct": 18
        },
        {
          "option": "Somewhat lower",
          "count": 376,
          "pct": 25.1
        },
        {
          "option": "Much lower",
          "count": 6,
          "pct": 0.4
        }
      ],
      "distribution_floor_only": [
        {
          "option": "Much higher",
          "count": 0,
          "pct": 2.8
        },
        {
          "option": "Somewhat higher",
          "count": 806,
          "pct": 50.9
        },
        {
          "option": "About the same",
          "count": 304,
          "pct": 19.2
        },
        {
          "option": "Somewhat lower",
          "count": 382,
          "pct": 24.1
        },
        {
          "option": "Much lower",
          "count": 8,
          "pct": 2.8
        }
      ],
      "crosstabs": {
        "party": [
          {
            "label": "Democrat",
            "dist": [
              2.8,
              60.1,
              11.5,
              22.8,
              2.8
            ],
            "n": 546
          },
          {
            "label": "Independent",
            "dist": [
              2.8,
              37.1,
              34.2,
              23,
              2.8
            ],
            "n": 262
          },
          {
            "label": "Republican",
            "dist": [
              2.9,
              50.7,
              15.4,
              28.2,
              2.9
            ],
            "n": 544
          }
        ],
        "age": [
          {
            "label": "18\u201334",
            "dist": [
              2.8,
              61.6,
              9.3,
              23.4,
              2.8
            ],
            "n": 355
          },
          {
            "label": "35\u201354",
            "dist": [
              2.8,
              50.3,
              20.2,
              23.9,
              2.8
            ],
            "n": 1045
          },
          {
            "label": "55+",
            "dist": [
              2.9,
              20,
              44.8,
              29.5,
              2.9
            ],
            "n": 100
          }
        ],
        "gender": [
          {
            "label": "Men",
            "dist": [
              2.8,
              42.8,
              26.1,
              25.4,
              2.8
            ],
            "n": 708
          },
          {
            "label": "Women",
            "dist": [
              2.8,
              58.2,
              13.1,
              23,
              2.8
            ],
            "n": 792
          }
        ],
        "income": [
          {
            "label": "Under $25k",
            "dist": [
              2.8,
              2.8,
              2.8,
              88.6,
              3.2
            ],
            "n": 230
          },
          {
            "label": "$25k\u2013$75k",
            "dist": [
              2.8,
              27.7,
              35.2,
              31.4,
              2.8
            ],
            "n": 480
          },
          {
            "label": "$75k\u2013$150k",
            "dist": [
              2.8,
              70.8,
              21,
              2.8,
              2.8
            ],
            "n": 468
          },
          {
            "label": "$150k+",
            "dist": [
              2.8,
              86.6,
              5.1,
              2.8,
              2.8
            ],
            "n": 322
          }
        ],
        "education": [
          {
            "label": "HS or less",
            "dist": [
              2.8,
              47.6,
              24.5,
              22.3,
              2.8
            ],
            "n": 560
          },
          {
            "label": "Some college",
            "dist": [
              2.8,
              50.9,
              19,
              24.4,
              2.8
            ],
            "n": 413
          },
          {
            "label": "College grad",
            "dist": [
              2.8,
              56.2,
              14,
              24.2,
              2.8
            ],
            "n": 325
          },
          {
            "label": "Post-grad",
            "dist": [
              2.9,
              51.9,
              13.5,
              28.8,
              2.9
            ],
            "n": 202
          }
        ],
        "age_band": [
          {
            "label": "18-34",
            "dist": [
              2.8,
              61.6,
              9.3,
              23.4,
              2.8
            ],
            "n": 355
          },
          {
            "label": "35-54",
            "dist": [
              2.8,
              50.3,
              20.2,
              23.9,
              2.8
            ],
            "n": 1045
          },
          {
            "label": "55+",
            "dist": [
              2.9,
              20,
              44.8,
              29.5,
              2.9
            ],
            "n": 100
          }
        ],
        "income_band": [
          {
            "label": "Under $50k",
            "dist": [
              2.9,
              9.2,
              10,
              75,
              2.9
            ],
            "n": 488
          },
          {
            "label": "$50k-$100k",
            "dist": [
              2.8,
              49.2,
              42.5,
              2.8,
              2.8
            ],
            "n": 410
          },
          {
            "label": "$100k+",
            "dist": [
              2.8,
              82.1,
              9.6,
              2.8,
              2.8
            ],
            "n": 602
          }
        ]
      },
      "signal": {
        "signal_score": 0.6413950524798215,
        "signal_label": "Strong",
        "signal_bars": 3,
        "reliability_score": 0.7524372058149505,
        "reliability_label": "High",
        "reliability_tooltip": "Result is internally consistent with minor subgroup variation.",
        "clarity_score": 0.5056768650702193,
        "clarity_label": "Modest Lean",
        "clarity_tooltip": "One option leads, but a meaningful minority disagrees.",
        "within_moe": false,
        "dominant_result": false,
        "not_sure_top": false
      },
      "elapsed_s": 24.6
    },
    {
      "id": "q2_spend_amount",
      "question": "Approximately how much do you expect your household to spend in total on back-to-school items this year, including clothing, shoes, school supplies, and electronics?",
      "options": [
        "Under $250",
        "$250 to $499",
        "$500 to $749",
        "$750 to $999",
        "$1,000 to $1,499",
        "$1,500 or more",
        "Not sure"
      ],
      "cohort": "parents",
      "note": "NRF-comparable: estimated mean via band midpoints (P1).",
      "question_type": "local_niche",
      "n_requested": 1500,
      "n_responses": 1141,
      "raw_counts": [
        190,
        201,
        199,
        97,
        219,
        235,
        0
      ],
      "distribution_calibrated": [
        {
          "option": "Under $250",
          "count": 190,
          "pct": 16.2
        },
        {
          "option": "$250 to $499",
          "count": 201,
          "pct": 17.1
        },
        {
          "option": "$500 to $749",
          "count": 199,
          "pct": 16.9
        },
        {
          "option": "$750 to $999",
          "count": 97,
          "pct": 8.3
        },
        {
          "option": "$1,000 to $1,499",
          "count": 219,
          "pct": 18.6
        },
        {
          "option": "$1,500 or more",
          "count": 235,
          "pct": 20
        },
        {
          "option": "Not sure",
          "count": 0,
          "pct": 2.9
        }
      ],
      "distribution_floor_only": [
        {
          "option": "Under $250",
          "count": 190,
          "pct": 16.2
        },
        {
          "option": "$250 to $499",
          "count": 201,
          "pct": 17.1
        },
        {
          "option": "$500 to $749",
          "count": 199,
          "pct": 16.9
        },
        {
          "option": "$750 to $999",
          "count": 97,
          "pct": 8.3
        },
        {
          "option": "$1,000 to $1,499",
          "count": 219,
          "pct": 18.6
        },
        {
          "option": "$1,500 or more",
          "count": 235,
          "pct": 20
        },
        {
          "option": "Not sure",
          "count": 0,
          "pct": 2.9
        }
      ],
      "crosstabs": {
        "party": [
          {
            "label": "Democrat",
            "dist": [
              15,
              15.7,
              18,
              8.2,
              19.9,
              20.4,
              2.9
            ],
            "n": 415
          },
          {
            "label": "Independent",
            "dist": [
              16.1,
              17,
              19.4,
              8.5,
              15.2,
              20.8,
              2.9
            ],
            "n": 205
          },
          {
            "label": "Republican",
            "dist": [
              19.3,
              17.4,
              14.6,
              7.5,
              20.2,
              18.1,
              2.9
            ],
            "n": 413
          }
        ],
        "age": [
          {
            "label": "18\u201334",
            "dist": [
              15.2,
              17.3,
              17.3,
              8.8,
              20.1,
              18.4,
              2.9
            ],
            "n": 275
          },
          {
            "label": "35\u201354",
            "dist": [
              15.7,
              17.1,
              17.1,
              7.9,
              18.1,
              21.3,
              2.9
            ],
            "n": 785
          },
          {
            "label": "55+",
            "dist": [
              24,
              16.8,
              14.4,
              9.6,
              19.2,
              13.2,
              2.9
            ],
            "n": 81
          }
        ],
        "gender": [
          {
            "label": "Men",
            "dist": [
              15.3,
              20.6,
              16.6,
              8,
              15.9,
              20.6,
              2.9
            ],
            "n": 519
          },
          {
            "label": "Women",
            "dist": [
              16.9,
              14.2,
              17.2,
              8.4,
              20.9,
              19.5,
              2.9
            ],
            "n": 622
          }
        ],
        "income": [
          {
            "label": "Under $25k",
            "dist": [
              82.3,
              4.6,
              2.6,
              2.6,
              2.6,
              2.6,
              2.6
            ],
            "n": 188
          },
          {
            "label": "$25k\u2013$75k",
            "dist": [
              3.1,
              49.6,
              35.1,
              3.9,
              2.8,
              2.8,
              2.8
            ],
            "n": 353
          },
          {
            "label": "$75k\u2013$150k",
            "dist": [
              2.7,
              2.7,
              17,
              21.8,
              50.4,
              2.7,
              2.7
            ],
            "n": 340
          },
          {
            "label": "$150k+",
            "dist": [
              2.6,
              2.6,
              2.6,
              2.6,
              9.7,
              77.3,
              2.6
            ],
            "n": 260
          }
        ],
        "education": [
          {
            "label": "HS or less",
            "dist": [
              19.3,
              17.4,
              20.4,
              7.1,
              13.3,
              19.5,
              2.9
            ],
            "n": 423
          },
          {
            "label": "Some college",
            "dist": [
              13.6,
              18.9,
              15.2,
              9,
              23.8,
              16.7,
              2.9
            ],
            "n": 314
          },
          {
            "label": "College grad",
            "dist": [
              13.7,
              14.9,
              15.3,
              9.8,
              22.7,
              20.7,
              2.9
            ],
            "n": 248
          },
          {
            "label": "Post-grad",
            "dist": [
              16.8,
              16.2,
              13.7,
              7.5,
              16.2,
              26.8,
              2.9
            ],
            "n": 156
          }
        ],
        "age_band": [
          {
            "label": "18-34",
            "dist": [
              15.2,
              17.3,
              17.3,
              8.8,
              20.1,
              18.4,
              2.9
            ],
            "n": 275
          },
          {
            "label": "35-54",
            "dist": [
              15.7,
              17.1,
              17.1,
              7.9,
              18.1,
              21.3,
              2.9
            ],
            "n": 785
          },
          {
            "label": "55+",
            "dist": [
              24,
              16.8,
              14.4,
              9.6,
              19.2,
              13.2,
              2.9
            ],
            "n": 81
          }
        ],
        "income_band": [
          {
            "label": "Under $50k",
            "dist": [
              44.2,
              41.4,
              3.7,
              2.7,
              2.7,
              2.7,
              2.7
            ],
            "n": 384
          },
          {
            "label": "$50k-$100k",
            "dist": [
              2.8,
              7.4,
              56.2,
              19.1,
              9,
              2.8,
              2.8
            ],
            "n": 284
          },
          {
            "label": "$100k+",
            "dist": [
              2.7,
              2.7,
              2.7,
              7.3,
              36.7,
              45.1,
              2.7
            ],
            "n": 473
          }
        ]
      },
      "signal": {
        "signal_score": 0.33896850267242384,
        "signal_label": "Moderate",
        "signal_bars": 2,
        "reliability_score": 0.58,
        "reliability_label": "Medium",
        "reliability_tooltip": "Some demographic divergence detected \u2014 interpret with context.",
        "clarity_score": 0.04437445038316409,
        "clarity_label": "Polarized",
        "clarity_tooltip": "Top two options are near-tied. This is itself a signal \u2014 contested terrain worth tracking.",
        "within_moe": true,
        "dominant_result": false,
        "not_sure_top": false
      },
      "elapsed_s": 35
    },
    {
      "id": "q3_start_timing",
      "question": "When did you start, or when do you plan to start, back-to-school shopping this year?",
      "options": [
        "I started before July",
        "Early July",
        "Late July",
        "August or later",
        "I buy things as needs come up"
      ],
      "cohort": "parents",
      "note": "NRF-comparable: % started by early July (P2).",
      "question_type": "brand_national",
      "n_requested": 1500,
      "n_responses": 1500,
      "raw_counts": [
        0,
        1206,
        98,
        0,
        196
      ],
      "distribution_calibrated": [
        {
          "option": "I started before July",
          "count": 187,
          "pct": 12.5
        },
        {
          "option": "Early July",
          "count": 1084,
          "pct": 72.2
        },
        {
          "option": "Late July",
          "count": 112,
          "pct": 7.5
        },
        {
          "option": "August or later",
          "count": 27,
          "pct": 1.8
        },
        {
          "option": "I buy things as needs come up",
          "count": 91,
          "pct": 6
        }
      ],
      "distribution_floor_only": [
        {
          "option": "I started before July",
          "count": 0,
          "pct": 2.8
        },
        {
          "option": "Early July",
          "count": 1206,
          "pct": 75.8
        },
        {
          "option": "Late July",
          "count": 98,
          "pct": 6.2
        },
        {
          "option": "August or later",
          "count": 0,
          "pct": 2.8
        },
        {
          "option": "I buy things as needs come up",
          "count": 196,
          "pct": 12.3
        }
      ],
      "crosstabs": {
        "party": [
          {
            "label": "Democrat",
            "dist": [
              2.8,
              78.1,
              7.6,
              2.8,
              8.6
            ],
            "n": 546
          },
          {
            "label": "Independent",
            "dist": [
              2.8,
              72.7,
              5.8,
              2.8,
              15.8
            ],
            "n": 262
          },
          {
            "label": "Republican",
            "dist": [
              2.8,
              77.7,
              4.3,
              2.8,
              12.3
            ],
            "n": 544
          }
        ],
        "age": [
          {
            "label": "18\u201334",
            "dist": [
              2.8,
              78.1,
              6.4,
              2.8,
              9.8
            ],
            "n": 355
          },
          {
            "label": "35\u201354",
            "dist": [
              2.8,
              75,
              6.2,
              2.8,
              13.1
            ],
            "n": 1045
          },
          {
            "label": "55+",
            "dist": [
              2.8,
              76.4,
              4.7,
              2.8,
              13.2
            ],
            "n": 100
          }
        ],
        "gender": [
          {
            "label": "Men",
            "dist": [
              2.8,
              72.9,
              7.3,
              2.8,
              14.1
            ],
            "n": 708
          },
          {
            "label": "Women",
            "dist": [
              2.8,
              78.5,
              5.1,
              2.8,
              10.7
            ],
            "n": 792
          }
        ],
        "income": [
          {
            "label": "Under $25k",
            "dist": [
              2.8,
              41.3,
              2.8,
              2.8,
              50.3
            ],
            "n": 230
          },
          {
            "label": "$25k\u2013$75k",
            "dist": [
              2.8,
              74.3,
              9.6,
              2.8,
              10.4
            ],
            "n": 480
          },
          {
            "label": "$75k\u2013$150k",
            "dist": [
              2.8,
              83.9,
              6.7,
              2.8,
              3.8
            ],
            "n": 468
          },
          {
            "label": "$150k+",
            "dist": [
              2.8,
              88.9,
              2.9,
              2.8,
              2.8
            ],
            "n": 322
          }
        ],
        "education": [
          {
            "label": "HS or less",
            "dist": [
              2.8,
              65,
              5.1,
              2.8,
              24.3
            ],
            "n": 560
          },
          {
            "label": "Some college",
            "dist": [
              2.8,
              76.8,
              8,
              2.8,
              9.6
            ],
            "n": 413
          },
          {
            "label": "College grad",
            "dist": [
              2.8,
              84.8,
              6.9,
              2.8,
              2.8
            ],
            "n": 325
          },
          {
            "label": "Post-grad",
            "dist": [
              2.8,
              87.3,
              4.2,
              2.8,
              2.8
            ],
            "n": 202
          }
        ],
        "age_band": [
          {
            "label": "18-34",
            "dist": [
              2.8,
              78.1,
              6.4,
              2.8,
              9.8
            ],
            "n": 355
          },
          {
            "label": "35-54",
            "dist": [
              2.8,
              75,
              6.2,
              2.8,
              13.1
            ],
            "n": 1045
          },
          {
            "label": "55+",
            "dist": [
              2.8,
              76.4,
              4.7,
              2.8,
              13.2
            ],
            "n": 100
          }
        ],
        "income_band": [
          {
            "label": "Under $50k",
            "dist": [
              2.8,
              57.2,
              6.2,
              2.8,
              30.9
            ],
            "n": 488
          },
          {
            "label": "$50k-$100k",
            "dist": [
              2.8,
              78.7,
              9.2,
              2.8,
              6.4
            ],
            "n": 410
          },
          {
            "label": "$100k+",
            "dist": [
              2.8,
              87.6,
              4,
              2.8,
              2.8
            ],
            "n": 602
          }
        ]
      },
      "signal": {
        "signal_score": 0.7759706667493067,
        "signal_label": "Very Strong",
        "signal_bars": 4,
        "reliability_score": 0.8291894441225758,
        "reliability_label": "Very High",
        "reliability_tooltip": "Lewis's panel produced a consistent, stable result across all demographic subgroups.",
        "clarity_score": 0.7109254944041998,
        "clarity_label": "Clear",
        "clarity_tooltip": "A strong majority of agents aligned on this option.",
        "within_moe": false,
        "dominant_result": false,
        "not_sure_top": false
      },
      "elapsed_s": 25.6
    },
    {
      "id": "q3b_started_nrf",
      "question": "Have you begun purchasing back-to-school items for the upcoming school year?",
      "options": [
        "Yes",
        "No"
      ],
      "cohort": "parents",
      "note": "NRF-matched instrument (Method B / dated run only). NRF: 55% yes (2024), 67% yes (2025).",
      "question_type": "policy",
      "n_requested": 1500,
      "n_responses": 1500,
      "raw_counts": [
        1220,
        280
      ],
      "distribution_calibrated": [
        {
          "option": "Yes",
          "count": 1220,
          "pct": 81.3
        },
        {
          "option": "No",
          "count": 280,
          "pct": 18.7
        }
      ],
      "distribution_floor_only": [
        {
          "option": "Yes",
          "count": 1220,
          "pct": 81.3
        },
        {
          "option": "No",
          "count": 280,
          "pct": 18.7
        }
      ],
      "crosstabs": {
        "party": [
          {
            "label": "Democrat",
            "dist": [
              89.4,
              10.6
            ],
            "n": 546
          },
          {
            "label": "Independent",
            "dist": [
              69.1,
              30.9
            ],
            "n": 262
          },
          {
            "label": "Republican",
            "dist": [
              82.2,
              17.8
            ],
            "n": 544
          }
        ],
        "age": [
          {
            "label": "18\u201334",
            "dist": [
              78,
              22
            ],
            "n": 355
          },
          {
            "label": "35\u201354",
            "dist": [
              82.5,
              17.5
            ],
            "n": 1045
          },
          {
            "label": "55+",
            "dist": [
              81,
              19
            ],
            "n": 100
          }
        ],
        "gender": [
          {
            "label": "Men",
            "dist": [
              74.6,
              25.4
            ],
            "n": 708
          },
          {
            "label": "Women",
            "dist": [
              87.4,
              12.6
            ],
            "n": 792
          }
        ],
        "income": [
          {
            "label": "Under $25k",
            "dist": [
              23.9,
              76.1
            ],
            "n": 230
          },
          {
            "label": "$25k\u2013$75k",
            "dist": [
              79.6,
              20.4
            ],
            "n": 480
          },
          {
            "label": "$75k\u2013$150k",
            "dist": [
              97,
              3
            ],
            "n": 468
          },
          {
            "label": "$150k+",
            "dist": [
              97.1,
              2.9
            ],
            "n": 322
          }
        ],
        "education": [
          {
            "label": "HS or less",
            "dist": [
              78.4,
              21.6
            ],
            "n": 560
          },
          {
            "label": "Some college",
            "dist": [
              81.8,
              18.2
            ],
            "n": 413
          },
          {
            "label": "College grad",
            "dist": [
              86.5,
              13.5
            ],
            "n": 325
          },
          {
            "label": "Post-grad",
            "dist": [
              80.2,
              19.8
            ],
            "n": 202
          }
        ],
        "age_band": [
          {
            "label": "18-34",
            "dist": [
              78,
              22
            ],
            "n": 355
          },
          {
            "label": "35-54",
            "dist": [
              82.5,
              17.5
            ],
            "n": 1045
          },
          {
            "label": "55+",
            "dist": [
              81,
              19
            ],
            "n": 100
          }
        ],
        "income_band": [
          {
            "label": "Under $50k",
            "dist": [
              48.4,
              51.6
            ],
            "n": 488
          },
          {
            "label": "$50k-$100k",
            "dist": [
              93.2,
              6.8
            ],
            "n": 410
          },
          {
            "label": "$100k+",
            "dist": [
              97.1,
              2.9
            ],
            "n": 602
          }
        ]
      },
      "signal": {
        "signal_score": 0.7641910238143246,
        "signal_label": "Very Strong",
        "signal_bars": 4,
        "reliability_score": 0.855637317508086,
        "reliability_label": "Very High",
        "reliability_tooltip": "Lewis's panel produced a consistent, stable result across all demographic subgroups.",
        "clarity_score": 0.6524233315219492,
        "clarity_label": "Clear",
        "clarity_tooltip": "A strong majority of agents aligned on this option.",
        "within_moe": false,
        "dominant_result": false,
        "not_sure_top": false
      },
      "elapsed_s": 23.9
    },
    {
      "id": "q4_value_strategy",
      "question": "Which of the following best describes your main approach to back-to-school shopping this year?",
      "options": [
        "Buying fewer items overall",
        "Choosing lower-priced or store brands",
        "Spreading purchases over more weeks",
        "Waiting for sales or deal events",
        "Reusing items from last year",
        "None of these \u2014 shopping as usual"
      ],
      "cohort": "parents",
      "question_type": "brand_national",
      "n_requested": 1500,
      "n_responses": 1500,
      "raw_counts": [
        0,
        712,
        32,
        380,
        0,
        376
      ],
      "distribution_calibrated": [
        {
          "option": "Buying fewer items overall",
          "count": 68,
          "pct": 4.5
        },
        {
          "option": "Choosing lower-priced or store brands",
          "count": 756,
          "pct": 50.4
        },
        {
          "option": "Spreading purchases over more weeks",
          "count": 42,
          "pct": 2.8
        },
        {
          "option": "Waiting for sales or deal events",
          "count": 258,
          "pct": 17.2
        },
        {
          "option": "Reusing items from last year",
          "count": 38,
          "pct": 2.6
        },
        {
          "option": "None of these \u2014 shopping as usual",
          "count": 338,
          "pct": 22.5
        }
      ],
      "distribution_floor_only": [
        {
          "option": "Buying fewer items overall",
          "count": 0,
          "pct": 2.8
        },
        {
          "option": "Choosing lower-priced or store brands",
          "count": 712,
          "pct": 44.4
        },
        {
          "option": "Spreading purchases over more weeks",
          "count": 32,
          "pct": 2.8
        },
        {
          "option": "Waiting for sales or deal events",
          "count": 380,
          "pct": 23.7
        },
        {
          "option": "Reusing items from last year",
          "count": 0,
          "pct": 2.8
        },
        {
          "option": "None of these \u2014 shopping as usual",
          "count": 376,
          "pct": 23.5
        }
      ],
      "crosstabs": {
        "party": [
          {
            "label": "Democrat",
            "dist": [
              2.8,
              44.9,
              2.8,
              28.2,
              2.8,
              18.4
            ],
            "n": 546
          },
          {
            "label": "Independent",
            "dist": [
              2.8,
              42.5,
              3.6,
              29.2,
              2.8,
              19.1
            ],
            "n": 262
          },
          {
            "label": "Republican",
            "dist": [
              2.8,
              45.3,
              2.8,
              17.3,
              2.8,
              29
            ],
            "n": 544
          }
        ],
        "age": [
          {
            "label": "18\u201334",
            "dist": [
              2.8,
              43.2,
              2.8,
              27,
              2.8,
              21.5
            ],
            "n": 355
          },
          {
            "label": "35\u201354",
            "dist": [
              2.8,
              44,
              2.8,
              23.4,
              2.8,
              24.2
            ],
            "n": 1045
          },
          {
            "label": "55+",
            "dist": [
              2.8,
              52.8,
              2.8,
              15.7,
              2.8,
              23.1
            ],
            "n": 100
          }
        ],
        "gender": [
          {
            "label": "Men",
            "dist": [
              2.8,
              44.7,
              2.8,
              22.6,
              2.8,
              24.4
            ],
            "n": 708
          },
          {
            "label": "Women",
            "dist": [
              2.8,
              44,
              3.2,
              24.7,
              2.8,
              22.5
            ],
            "n": 792
          }
        ],
        "income": [
          {
            "label": "Under $25k",
            "dist": [
              2.6,
              87,
              2.6,
              2.6,
              2.6,
              2.6
            ],
            "n": 230
          },
          {
            "label": "$25k\u2013$75k",
            "dist": [
              2.7,
              85,
              2.7,
              4.3,
              2.7,
              2.7
            ],
            "n": 480
          },
          {
            "label": "$75k\u2013$150k",
            "dist": [
              2.8,
              5,
              2.8,
              64.1,
              2.8,
              22.4
            ],
            "n": 468
          },
          {
            "label": "$150k+",
            "dist": [
              2.8,
              2.8,
              5.1,
              11.1,
              2.8,
              75.5
            ],
            "n": 322
          }
        ],
        "education": [
          {
            "label": "HS or less",
            "dist": [
              2.8,
              48.1,
              2.8,
              18.2,
              2.8,
              25.4
            ],
            "n": 560
          },
          {
            "label": "Some college",
            "dist": [
              2.8,
              44.7,
              2.8,
              30.2,
              2.8,
              16.7
            ],
            "n": 413
          },
          {
            "label": "College grad",
            "dist": [
              2.8,
              39.3,
              2.8,
              28.1,
              2.8,
              24.1
            ],
            "n": 325
          },
          {
            "label": "Post-grad",
            "dist": [
              2.8,
              39.2,
              8.4,
              17.3,
              2.8,
              29.4
            ],
            "n": 202
          }
        ],
        "age_band": [
          {
            "label": "18-34",
            "dist": [
              2.8,
              43.2,
              2.8,
              27,
              2.8,
              21.5
            ],
            "n": 355
          },
          {
            "label": "35-54",
            "dist": [
              2.8,
              44,
              2.8,
              23.4,
              2.8,
              24.2
            ],
            "n": 1045
          },
          {
            "label": "55+",
            "dist": [
              2.8,
              52.8,
              2.8,
              15.7,
              2.8,
              23.1
            ],
            "n": 100
          }
        ],
        "income_band": [
          {
            "label": "Under $50k",
            "dist": [
              2.6,
              87,
              2.6,
              2.6,
              2.6,
              2.6
            ],
            "n": 488
          },
          {
            "label": "$50k-$100k",
            "dist": [
              2.8,
              50.6,
              2.8,
              36.4,
              2.8,
              4.7
            ],
            "n": 410
          },
          {
            "label": "$100k+",
            "dist": [
              2.8,
              2.8,
              4.3,
              33.4,
              2.8,
              54.1
            ],
            "n": 602
          }
        ]
      },
      "signal": {
        "signal_score": 0.6260913888342963,
        "signal_label": "Strong",
        "signal_bars": 3,
        "reliability_score": 0.7449016291850634,
        "reliability_label": "High",
        "reliability_tooltip": "Result is internally consistent with minor subgroup variation.",
        "clarity_score": 0.4808788728500253,
        "clarity_label": "Modest Lean",
        "clarity_tooltip": "One option leads, but a meaningful minority disagrees.",
        "within_moe": false,
        "dominant_result": false,
        "not_sure_top": false
      },
      "elapsed_s": 27.1
    },
    {
      "id": "q5_channel",
      "question": "Where do you expect to do the largest share of your back-to-school shopping this year?",
      "options": [
        "Mass merchants like Walmart or Target",
        "Online marketplaces like Amazon",
        "Department stores",
        "Off-price or discount stores",
        "Dollar stores",
        "Office-supply or specialty stores"
      ],
      "cohort": "parents",
      "question_type": "brand_national",
      "n_requested": 1500,
      "n_responses": 1500,
      "raw_counts": [
        975,
        346,
        5,
        141,
        33,
        0
      ],
      "distribution_calibrated": [
        {
          "option": "Mass merchants like Walmart or Target",
          "count": 973,
          "pct": 64.9
        },
        {
          "option": "Online marketplaces like Amazon",
          "count": 347,
          "pct": 23.1
        },
        {
          "option": "Department stores",
          "count": 33,
          "pct": 2.2
        },
        {
          "option": "Off-price or discount stores",
          "count": 67,
          "pct": 4.5
        },
        {
          "option": "Dollar stores",
          "count": 47,
          "pct": 3.1
        },
        {
          "option": "Office-supply or specialty stores",
          "count": 33,
          "pct": 2.2
        }
      ],
      "distribution_floor_only": [
        {
          "option": "Mass merchants like Walmart or Target",
          "count": 975,
          "pct": 61.1
        },
        {
          "option": "Online marketplaces like Amazon",
          "count": 346,
          "pct": 21.7
        },
        {
          "option": "Department stores",
          "count": 5,
          "pct": 2.8
        },
        {
          "option": "Off-price or discount stores",
          "count": 141,
          "pct": 8.8
        },
        {
          "option": "Dollar stores",
          "count": 33,
          "pct": 2.8
        },
        {
          "option": "Office-supply or specialty stores",
          "count": 0,
          "pct": 2.8
        }
      ],
      "crosstabs": {
        "party": [
          {
            "label": "Democrat",
            "dist": [
              58.5,
              25.7,
              2.8,
              7.4,
              2.8,
              2.8
            ],
            "n": 546
          },
          {
            "label": "Independent",
            "dist": [
              58.9,
              21.2,
              2.8,
              11.5,
              2.8,
              2.8
            ],
            "n": 262
          },
          {
            "label": "Republican",
            "dist": [
              64.9,
              17.7,
              2.8,
              8.9,
              2.8,
              2.8
            ],
            "n": 544
          }
        ],
        "age": [
          {
            "label": "18\u201334",
            "dist": [
              58.4,
              26.1,
              2.8,
              7.1,
              2.8,
              2.8
            ],
            "n": 355
          },
          {
            "label": "35\u201354",
            "dist": [
              61.3,
              21.2,
              2.8,
              9,
              2.8,
              2.8
            ],
            "n": 1045
          },
          {
            "label": "55+",
            "dist": [
              64.1,
              8.7,
              4.9,
              12.6,
              6.8,
              2.9
            ],
            "n": 100
          }
        ],
        "gender": [
          {
            "label": "Men",
            "dist": [
              57.8,
              25.9,
              2.8,
              7.9,
              2.8,
              2.8
            ],
            "n": 708
          },
          {
            "label": "Women",
            "dist": [
              64,
              17.8,
              2.8,
              9.7,
              2.8,
              2.8
            ],
            "n": 792
          }
        ],
        "income": [
          {
            "label": "Under $25k",
            "dist": [
              34,
              2.8,
              2.8,
              44.5,
              13.2,
              2.8
            ],
            "n": 230
          },
          {
            "label": "$25k\u2013$75k",
            "dist": [
              81.8,
              4.2,
              2.8,
              5.7,
              2.8,
              2.8
            ],
            "n": 480
          },
          {
            "label": "$75k\u2013$150k",
            "dist": [
              74.8,
              14.5,
              2.7,
              2.7,
              2.7,
              2.7
            ],
            "n": 468
          },
          {
            "label": "$150k+",
            "dist": [
              19.9,
              69.3,
              2.7,
              2.7,
              2.7,
              2.7
            ],
            "n": 322
          }
        ],
        "education": [
          {
            "label": "HS or less",
            "dist": [
              71.5,
              11.8,
              2.8,
              7.3,
              3.7,
              2.8
            ],
            "n": 560
          },
          {
            "label": "Some college",
            "dist": [
              70.1,
              15.2,
              2.8,
              6.3,
              2.8,
              2.8
            ],
            "n": 413
          },
          {
            "label": "College grad",
            "dist": [
              54.2,
              28.2,
              2.8,
              9.3,
              2.8,
              2.8
            ],
            "n": 325
          },
          {
            "label": "Post-grad",
            "dist": [
              23.3,
              50.9,
              2.8,
              17.3,
              2.8,
              2.8
            ],
            "n": 202
          }
        ],
        "age_band": [
          {
            "label": "18-34",
            "dist": [
              58.4,
              26.1,
              2.8,
              7.1,
              2.8,
              2.8
            ],
            "n": 355
          },
          {
            "label": "35-54",
            "dist": [
              61.3,
              21.2,
              2.8,
              9,
              2.8,
              2.8
            ],
            "n": 1045
          },
          {
            "label": "55+",
            "dist": [
              64.1,
              8.7,
              4.9,
              12.6,
              6.8,
              2.9
            ],
            "n": 100
          }
        ],
        "income_band": [
          {
            "label": "Under $50k",
            "dist": [
              58.1,
              2.8,
              2.8,
              27.1,
              6.3,
              2.8
            ],
            "n": 488
          },
          {
            "label": "$50k-$100k",
            "dist": [
              81.9,
              7.4,
              2.7,
              2.7,
              2.7,
              2.7
            ],
            "n": 410
          },
          {
            "label": "$100k+",
            "dist": [
              44.3,
              44.9,
              2.7,
              2.7,
              2.7,
              2.7
            ],
            "n": 602
          }
        ]
      },
      "signal": {
        "signal_score": 0.7727410882354149,
        "signal_label": "Very Strong",
        "signal_bars": 4,
        "reliability_score": 0.8229379515641496,
        "reliability_label": "Very High",
        "reliability_tooltip": "Lewis's panel produced a consistent, stable result across all demographic subgroups.",
        "clarity_score": 0.7113893663891835,
        "clarity_label": "Modest Lean",
        "clarity_tooltip": "One option leads, but a meaningful minority disagrees.",
        "within_moe": false,
        "dominant_result": false,
        "not_sure_top": false
      },
      "elapsed_s": 26.4
    },
    {
      "id": "q6_deal_events",
      "question": "Do you plan to shop mid-July deal events, such as Prime Day or similar retailer sales, for back-to-school items this year?",
      "options": [
        "Yes",
        "No",
        "Not sure"
      ],
      "cohort": "parents",
      "note": "NRF-comparable: % shopping July deal events (P3; NRF reported 85% in 2024 and 2025).",
      "question_type": "brand_national",
      "n_requested": 1500,
      "n_responses": 1500,
      "raw_counts": [
        1397,
        103,
        0
      ],
      "distribution_calibrated": [
        {
          "option": "Yes",
          "count": 1401,
          "pct": 93.3
        },
        {
          "option": "No",
          "count": 91,
          "pct": 6.1
        },
        {
          "option": "Not sure",
          "count": 9,
          "pct": 0.6
        }
      ],
      "distribution_floor_only": [
        {
          "option": "Yes",
          "count": 1397,
          "pct": 90.4
        },
        {
          "option": "No",
          "count": 103,
          "pct": 6.7
        },
        {
          "option": "Not sure",
          "count": 0,
          "pct": 2.9
        }
      ],
      "crosstabs": {
        "party": [
          {
            "label": "Democrat",
            "dist": [
              94.3,
              2.9,
              2.9
            ],
            "n": 546
          },
          {
            "label": "Independent",
            "dist": [
              88.9,
              8.2,
              2.9
            ],
            "n": 262
          },
          {
            "label": "Republican",
            "dist": [
              86.6,
              10.5,
              2.9
            ],
            "n": 544
          }
        ],
        "age": [
          {
            "label": "18\u201334",
            "dist": [
              93,
              4.1,
              2.9
            ],
            "n": 355
          },
          {
            "label": "35\u201354",
            "dist": [
              90.5,
              6.6,
              2.9
            ],
            "n": 1045
          },
          {
            "label": "55+",
            "dist": [
              80.6,
              16.5,
              2.9
            ],
            "n": 100
          }
        ],
        "gender": [
          {
            "label": "Men",
            "dist": [
              89.3,
              7.8,
              2.9
            ],
            "n": 708
          },
          {
            "label": "Women",
            "dist": [
              91.4,
              5.6,
              2.9
            ],
            "n": 792
          }
        ],
        "income": [
          {
            "label": "Under $25k",
            "dist": [
              59.1,
              38,
              2.9
            ],
            "n": 230
          },
          {
            "label": "$25k\u2013$75k",
            "dist": [
              94.2,
              2.9,
              2.9
            ],
            "n": 480
          },
          {
            "label": "$75k\u2013$150k",
            "dist": [
              94.3,
              2.8,
              2.8
            ],
            "n": 468
          },
          {
            "label": "$150k+",
            "dist": [
              94.3,
              2.8,
              2.8
            ],
            "n": 322
          }
        ],
        "education": [
          {
            "label": "HS or less",
            "dist": [
              87.6,
              9.5,
              2.9
            ],
            "n": 560
          },
          {
            "label": "Some college",
            "dist": [
              92.2,
              4.9,
              2.9
            ],
            "n": 413
          },
          {
            "label": "College grad",
            "dist": [
              93.8,
              3.3,
              2.9
            ],
            "n": 325
          },
          {
            "label": "Post-grad",
            "dist": [
              89.4,
              7.7,
              2.9
            ],
            "n": 202
          }
        ],
        "age_band": [
          {
            "label": "18-34",
            "dist": [
              93,
              4.1,
              2.9
            ],
            "n": 355
          },
          {
            "label": "35-54",
            "dist": [
              90.5,
              6.6,
              2.9
            ],
            "n": 1045
          },
          {
            "label": "55+",
            "dist": [
              80.6,
              16.5,
              2.9
            ],
            "n": 100
          }
        ],
        "income_band": [
          {
            "label": "Under $50k",
            "dist": [
              77.2,
              19.9,
              2.9
            ],
            "n": 488
          },
          {
            "label": "$50k-$100k",
            "dist": [
              94.3,
              2.8,
              2.8
            ],
            "n": 410
          },
          {
            "label": "$100k+",
            "dist": [
              94.3,
              2.8,
              2.8
            ],
            "n": 602
          }
        ]
      },
      "signal": {
        "signal_score": 0.8696810545833141,
        "signal_label": "Very Strong",
        "signal_bars": 4,
        "reliability_score": 0.8621105274410508,
        "reliability_label": "Very High",
        "reliability_tooltip": "Lewis's panel produced a consistent, stable result across all demographic subgroups.",
        "clarity_score": 0.8789339210905248,
        "clarity_label": "Clear",
        "clarity_tooltip": "A strong majority of agents aligned on this option.",
        "within_moe": false,
        "dominant_result": true,
        "not_sure_top": false
      },
      "elapsed_s": 25.1
    },
    {
      "id": "q7_ai_use",
      "question": "In the past three months, have you used an AI tool, such as a chatbot or an AI assistant built into a website or app, for any shopping-related task?",
      "options": [
        "Yes",
        "No",
        "Not sure"
      ],
      "cohort": "adults",
      "question_type": "brand_national",
      "n_requested": 5000,
      "n_responses": 5000,
      "raw_counts": [
        1887,
        3113,
        0
      ],
      "distribution_calibrated": [
        {
          "option": "Yes",
          "count": 2228,
          "pct": 44.6
        },
        {
          "option": "No",
          "count": 2723,
          "pct": 54.4
        },
        {
          "option": "Not sure",
          "count": 49,
          "pct": 1
        }
      ],
      "distribution_floor_only": [
        {
          "option": "Yes",
          "count": 1887,
          "pct": 36.6
        },
        {
          "option": "No",
          "count": 3113,
          "pct": 60.4
        },
        {
          "option": "Not sure",
          "count": 0,
          "pct": 2.9
        }
      ],
      "crosstabs": {
        "party": [
          {
            "label": "Democrat",
            "dist": [
              47.6,
              49.5,
              2.9
            ],
            "n": 1754
          },
          {
            "label": "Independent",
            "dist": [
              38.7,
              58.3,
              2.9
            ],
            "n": 907
          },
          {
            "label": "Republican",
            "dist": [
              27.2,
              69.9,
              2.9
            ],
            "n": 1837
          }
        ],
        "age": [
          {
            "label": "18\u201334",
            "dist": [
              63.7,
              33.4,
              2.9
            ],
            "n": 1481
          },
          {
            "label": "35\u201354",
            "dist": [
              40.3,
              56.8,
              2.9
            ],
            "n": 1622
          },
          {
            "label": "55+",
            "dist": [
              12.4,
              84.7,
              2.9
            ],
            "n": 1897
          }
        ],
        "gender": [
          {
            "label": "Men",
            "dist": [
              35.6,
              61.5,
              2.9
            ],
            "n": 2410
          },
          {
            "label": "Women",
            "dist": [
              37.6,
              59.5,
              2.9
            ],
            "n": 2590
          }
        ],
        "income": [
          {
            "label": "Under $25k",
            "dist": [
              5.9,
              91.2,
              2.9
            ],
            "n": 737
          },
          {
            "label": "$25k\u2013$75k",
            "dist": [
              20,
              77.1,
              2.9
            ],
            "n": 1634
          },
          {
            "label": "$75k\u2013$150k",
            "dist": [
              47.7,
              49.4,
              2.9
            ],
            "n": 1522
          },
          {
            "label": "$150k+",
            "dist": [
              66.4,
              30.7,
              2.9
            ],
            "n": 1107
          }
        ],
        "education": [
          {
            "label": "HS or less",
            "dist": [
              20.7,
              76.4,
              2.9
            ],
            "n": 1810
          },
          {
            "label": "Some college",
            "dist": [
              38.8,
              58.2,
              2.9
            ],
            "n": 1407
          },
          {
            "label": "College grad",
            "dist": [
              49,
              48.1,
              2.9
            ],
            "n": 1078
          },
          {
            "label": "Post-grad",
            "dist": [
              54.3,
              42.8,
              2.9
            ],
            "n": 705
          }
        ],
        "age_band": [
          {
            "label": "18-34",
            "dist": [
              63.7,
              33.4,
              2.9
            ],
            "n": 1481
          },
          {
            "label": "35-54",
            "dist": [
              40.3,
              56.8,
              2.9
            ],
            "n": 1622
          },
          {
            "label": "55+",
            "dist": [
              12.4,
              84.7,
              2.9
            ],
            "n": 1897
          }
        ],
        "income_band": [
          {
            "label": "Under $50k",
            "dist": [
              11.9,
              85.2,
              2.9
            ],
            "n": 1622
          },
          {
            "label": "$50k-$100k",
            "dist": [
              31,
              66.1,
              2.9
            ],
            "n": 1403
          },
          {
            "label": "$100k+",
            "dist": [
              61,
              36.1,
              2.9
            ],
            "n": 1975
          }
        ]
      },
      "signal": {
        "signal_score": 0.4481110996707971,
        "signal_label": "Moderate",
        "signal_bars": 2,
        "reliability_score": 0.58,
        "reliability_label": "Medium",
        "reliability_tooltip": "Some demographic divergence detected \u2014 interpret with context.",
        "clarity_score": 0.2869135548239935,
        "clarity_label": "Modest Lean",
        "clarity_tooltip": "One option leads, but a meaningful minority disagrees.",
        "within_moe": true,
        "dominant_result": false,
        "not_sure_top": false
      },
      "elapsed_s": 72.9
    },
    {
      "id": "q8_ai_task",
      "question": "Which of the following shopping tasks have you used an AI tool for most often, if any?",
      "options": [
        "Finding product ideas",
        "Comparing products or prices",
        "Finding deals or coupons",
        "Making a shopping list or plan",
        "Completing a purchase for me",
        "I have not used AI for shopping tasks"
      ],
      "cohort": "adults",
      "question_type": "brand_national",
      "n_requested": 5000,
      "n_responses": 5000,
      "raw_counts": [
        77,
        1588,
        70,
        1,
        0,
        3264
      ],
      "distribution_calibrated": [
        {
          "option": "Finding product ideas",
          "count": 222,
          "pct": 4.4
        },
        {
          "option": "Comparing products or prices",
          "count": 1591,
          "pct": 31.8
        },
        {
          "option": "Finding deals or coupons",
          "count": 130,
          "pct": 2.6
        },
        {
          "option": "Making a shopping list or plan",
          "count": 81,
          "pct": 1.6
        },
        {
          "option": "Completing a purchase for me",
          "count": 110,
          "pct": 2.2
        },
        {
          "option": "I have not used AI for shopping tasks",
          "count": 2866,
          "pct": 57.4
        }
      ],
      "distribution_floor_only": [
        {
          "option": "Finding product ideas",
          "count": 77,
          "pct": 2.8
        },
        {
          "option": "Comparing products or prices",
          "count": 1588,
          "pct": 29.1
        },
        {
          "option": "Finding deals or coupons",
          "count": 70,
          "pct": 2.8
        },
        {
          "option": "Making a shopping list or plan",
          "count": 1,
          "pct": 2.8
        },
        {
          "option": "Completing a purchase for me",
          "count": 0,
          "pct": 2.8
        },
        {
          "option": "I have not used AI for shopping tasks",
          "count": 3264,
          "pct": 59.9
        }
      ],
      "crosstabs": {
        "party": [
          {
            "label": "Democrat",
            "dist": [
              2.8,
              38.3,
              2.8,
              2.8,
              2.8,
              50.5
            ],
            "n": 1754
          },
          {
            "label": "Independent",
            "dist": [
              2.7,
              31.4,
              2.7,
              2.7,
              2.7,
              57.7
            ],
            "n": 907
          },
          {
            "label": "Republican",
            "dist": [
              2.7,
              22.3,
              2.7,
              2.7,
              2.7,
              66.8
            ],
            "n": 1837
          }
        ],
        "age": [
          {
            "label": "18\u201334",
            "dist": [
              4.3,
              49.5,
              2.8,
              2.8,
              2.8,
              37.7
            ],
            "n": 1481
          },
          {
            "label": "35\u201354",
            "dist": [
              2.7,
              33.8,
              2.7,
              2.7,
              2.7,
              55.2
            ],
            "n": 1622
          },
          {
            "label": "55+",
            "dist": [
              2.7,
              9.7,
              2.7,
              2.7,
              2.7,
              79.6
            ],
            "n": 1897
          }
        ],
        "gender": [
          {
            "label": "Men",
            "dist": [
              2.7,
              31.5,
              2.7,
              2.7,
              2.7,
              57.7
            ],
            "n": 2410
          },
          {
            "label": "Women",
            "dist": [
              2.8,
              26.9,
              2.8,
              2.8,
              2.8,
              62
            ],
            "n": 2590
          }
        ],
        "income": [
          {
            "label": "Under $25k",
            "dist": [
              2.8,
              6.1,
              5.6,
              2.8,
              2.8,
              80
            ],
            "n": 737
          },
          {
            "label": "$25k\u2013$75k",
            "dist": [
              2.7,
              18.8,
              2.7,
              2.7,
              2.7,
              70.3
            ],
            "n": 1634
          },
          {
            "label": "$75k\u2013$150k",
            "dist": [
              2.7,
              36.4,
              2.7,
              2.7,
              2.7,
              52.7
            ],
            "n": 1522
          },
          {
            "label": "$150k+",
            "dist": [
              3.9,
              48.8,
              2.8,
              2.8,
              2.8,
              39
            ],
            "n": 1107
          }
        ],
        "education": [
          {
            "label": "HS or less",
            "dist": [
              2.7,
              9.2,
              2.7,
              2.7,
              2.7,
              79.8
            ],
            "n": 1810
          },
          {
            "label": "Some college",
            "dist": [
              2.8,
              32.4,
              2.8,
              2.8,
              2.8,
              56.6
            ],
            "n": 1407
          },
          {
            "label": "College grad",
            "dist": [
              2.8,
              43.3,
              2.8,
              2.8,
              2.8,
              45.6
            ],
            "n": 1078
          },
          {
            "label": "Post-grad",
            "dist": [
              2.8,
              52.8,
              2.8,
              2.8,
              2.8,
              36.1
            ],
            "n": 705
          }
        ],
        "age_band": [
          {
            "label": "18-34",
            "dist": [
              4.3,
              49.5,
              2.8,
              2.8,
              2.8,
              37.7
            ],
            "n": 1481
          },
          {
            "label": "35-54",
            "dist": [
              2.7,
              33.8,
              2.7,
              2.7,
              2.7,
              55.2
            ],
            "n": 1622
          },
          {
            "label": "55+",
            "dist": [
              2.7,
              9.7,
              2.7,
              2.7,
              2.7,
              79.6
            ],
            "n": 1897
          }
        ],
        "income_band": [
          {
            "label": "Under $50k",
            "dist": [
              2.8,
              12,
              3.9,
              2.8,
              2.8,
              75.9
            ],
            "n": 1622
          },
          {
            "label": "$50k-$100k",
            "dist": [
              2.7,
              25.5,
              2.7,
              2.7,
              2.7,
              63.7
            ],
            "n": 1403
          },
          {
            "label": "$100k+",
            "dist": [
              2.8,
              45.6,
              2.8,
              2.8,
              2.8,
              43.3
            ],
            "n": 1975
          }
        ]
      },
      "signal": {
        "signal_score": 0.6898471933440278,
        "signal_label": "Strong",
        "signal_bars": 3,
        "reliability_score": 0.8266163805319111,
        "reliability_label": "Very High",
        "reliability_tooltip": "Lewis's panel produced a consistent, stable result across all demographic subgroups.",
        "clarity_score": 0.5226848534477258,
        "clarity_label": "Modest Lean",
        "clarity_tooltip": "One option leads, but a meaningful minority disagrees.",
        "within_moe": false,
        "dominant_result": false,
        "not_sure_top": false
      },
      "elapsed_s": 77.7
    },
    {
      "id": "q9_delegation",
      "question": "How comfortable would you be allowing an AI assistant to complete a purchase on your behalf, within a spending limit you set?",
      "options": [
        "Very comfortable",
        "Somewhat comfortable",
        "Not very comfortable",
        "Not at all comfortable"
      ],
      "cohort": "adults",
      "question_type": "local_niche",
      "n_requested": 5000,
      "n_responses": 5000,
      "raw_counts": [
        63,
        2780,
        2075,
        82
      ],
      "distribution_calibrated": [
        {
          "option": "Very comfortable",
          "count": 360,
          "pct": 7.2
        },
        {
          "option": "Somewhat comfortable",
          "count": 3122,
          "pct": 62.5
        },
        {
          "option": "Not very comfortable",
          "count": 1492,
          "pct": 29.8
        },
        {
          "option": "Not at all comfortable",
          "count": 26,
          "pct": 0.5
        }
      ],
      "distribution_floor_only": [
        {
          "option": "Very comfortable",
          "count": 63,
          "pct": 2.9
        },
        {
          "option": "Somewhat comfortable",
          "count": 2780,
          "pct": 53.9
        },
        {
          "option": "Not very comfortable",
          "count": 2075,
          "pct": 40.3
        },
        {
          "option": "Not at all comfortable",
          "count": 82,
          "pct": 2.9
        }
      ],
      "crosstabs": {
        "party": [
          {
            "label": "Democrat",
            "dist": [
              2.9,
              68.8,
              25.4,
              2.9
            ],
            "n": 1754
          },
          {
            "label": "Independent",
            "dist": [
              2.9,
              58.1,
              36.2,
              2.9
            ],
            "n": 907
          },
          {
            "label": "Republican",
            "dist": [
              2.9,
              38.7,
              55,
              3.4
            ],
            "n": 1837
          }
        ],
        "age": [
          {
            "label": "18\u201334",
            "dist": [
              2.9,
              67.8,
              26.3,
              2.9
            ],
            "n": 1481
          },
          {
            "label": "35\u201354",
            "dist": [
              2.9,
              54.9,
              39.3,
              2.9
            ],
            "n": 1622
          },
          {
            "label": "55+",
            "dist": [
              2.9,
              42.3,
              51.9,
              2.9
            ],
            "n": 1897
          }
        ],
        "gender": [
          {
            "label": "Men",
            "dist": [
              2.9,
              52.8,
              41.4,
              2.9
            ],
            "n": 2410
          },
          {
            "label": "Women",
            "dist": [
              2.9,
              55,
              39.2,
              2.9
            ],
            "n": 2590
          }
        ],
        "income": [
          {
            "label": "Under $25k",
            "dist": [
              2.9,
              3.7,
              84.7,
              8.7
            ],
            "n": 737
          },
          {
            "label": "$25k\u2013$75k",
            "dist": [
              2.8,
              37.5,
              56.8,
              2.8
            ],
            "n": 1634
          },
          {
            "label": "$75k\u2013$150k",
            "dist": [
              2.8,
              71.6,
              22.7,
              2.8
            ],
            "n": 1522
          },
          {
            "label": "$150k+",
            "dist": [
              5.5,
              84,
              7.6,
              2.9
            ],
            "n": 1107
          }
        ],
        "education": [
          {
            "label": "HS or less",
            "dist": [
              2.9,
              43.8,
              50.3,
              3
            ],
            "n": 1810
          },
          {
            "label": "Some college",
            "dist": [
              2.9,
              56,
              38.2,
              2.9
            ],
            "n": 1407
          },
          {
            "label": "College grad",
            "dist": [
              2.9,
              61.2,
              33,
              2.9
            ],
            "n": 1078
          },
          {
            "label": "Post-grad",
            "dist": [
              2.9,
              64.3,
              29.9,
              2.9
            ],
            "n": 705
          }
        ],
        "age_band": [
          {
            "label": "18-34",
            "dist": [
              2.9,
              67.8,
              26.3,
              2.9
            ],
            "n": 1481
          },
          {
            "label": "35-54",
            "dist": [
              2.9,
              54.9,
              39.3,
              2.9
            ],
            "n": 1622
          },
          {
            "label": "55+",
            "dist": [
              2.9,
              42.3,
              51.9,
              2.9
            ],
            "n": 1897
          }
        ],
        "income_band": [
          {
            "label": "Under $50k",
            "dist": [
              2.9,
              17.7,
              75.1,
              4.3
            ],
            "n": 1622
          },
          {
            "label": "$50k-$100k",
            "dist": [
              2.8,
              56.2,
              38.1,
              2.8
            ],
            "n": 1403
          },
          {
            "label": "$100k+",
            "dist": [
              3.1,
              81.4,
              12.6,
              2.9
            ],
            "n": 1975
          }
        ]
      },
      "signal": {
        "signal_score": 0.7280793957609387,
        "signal_label": "Strong",
        "signal_bars": 3,
        "reliability_score": 0.8371277261541854,
        "reliability_label": "Very High",
        "reliability_tooltip": "Lewis's panel produced a consistent, stable result across all demographic subgroups.",
        "clarity_score": 0.5947981030580816,
        "clarity_label": "Modest Lean",
        "clarity_tooltip": "One option leads, but a meaningful minority disagrees.",
        "within_moe": false,
        "dominant_result": false,
        "not_sure_top": false
      },
      "elapsed_s": 72.6
    },
    {
      "id": "q10_trust_most",
      "question": "Which of the following would you trust most for product recommendations?",
      "options": [
        "Friends and family",
        "Online customer reviews",
        "A search engine",
        "A retailer's website",
        "An AI chatbot or assistant"
      ],
      "cohort": "adults",
      "question_type": "brand_national",
      "n_requested": 5000,
      "n_responses": 5000,
      "raw_counts": [
        3829,
        1132,
        8,
        0,
        31
      ],
      "distribution_calibrated": [
        {
          "option": "Friends and family",
          "count": 3539,
          "pct": 70.7
        },
        {
          "option": "Online customer reviews",
          "count": 1135,
          "pct": 22.7
        },
        {
          "option": "A search engine",
          "count": 148,
          "pct": 3
        },
        {
          "option": "A retailer's website",
          "count": 114,
          "pct": 2.3
        },
        {
          "option": "An AI chatbot or assistant",
          "count": 63,
          "pct": 1.3
        }
      ],
      "distribution_floor_only": [
        {
          "option": "Friends and family",
          "count": 3829,
          "pct": 70.8
        },
        {
          "option": "Online customer reviews",
          "count": 1132,
          "pct": 20.9
        },
        {
          "option": "A search engine",
          "count": 8,
          "pct": 2.8
        },
        {
          "option": "A retailer's website",
          "count": 0,
          "pct": 2.8
        },
        {
          "option": "An AI chatbot or assistant",
          "count": 31,
          "pct": 2.8
        }
      ],
      "crosstabs": {
        "party": [
          {
            "label": "Democrat",
            "dist": [
              61.8,
              29.9,
              2.8,
              2.8,
              2.8
            ],
            "n": 1754
          },
          {
            "label": "Independent",
            "dist": [
              64.5,
              27.2,
              2.8,
              2.8,
              2.8
            ],
            "n": 907
          },
          {
            "label": "Republican",
            "dist": [
              81.1,
              10.6,
              2.8,
              2.8,
              2.8
            ],
            "n": 1837
          }
        ],
        "age": [
          {
            "label": "18\u201334",
            "dist": [
              54.5,
              37.1,
              2.8,
              2.8,
              2.8
            ],
            "n": 1481
          },
          {
            "label": "35\u201354",
            "dist": [
              67.7,
              24.1,
              2.8,
              2.8,
              2.8
            ],
            "n": 1622
          },
          {
            "label": "55+",
            "dist": [
              85.8,
              5.9,
              2.8,
              2.8,
              2.8
            ],
            "n": 1897
          }
        ],
        "gender": [
          {
            "label": "Men",
            "dist": [
              68.3,
              23.3,
              2.8,
              2.8,
              2.8
            ],
            "n": 2410
          },
          {
            "label": "Women",
            "dist": [
              73,
              18.7,
              2.8,
              2.8,
              2.8
            ],
            "n": 2590
          }
        ],
        "income": [
          {
            "label": "Under $25k",
            "dist": [
              81.6,
              10.1,
              2.8,
              2.8,
              2.8
            ],
            "n": 737
          },
          {
            "label": "$25k\u2013$75k",
            "dist": [
              73.9,
              17.8,
              2.8,
              2.8,
              2.8
            ],
            "n": 1634
          },
          {
            "label": "$75k\u2013$150k",
            "dist": [
              65.6,
              26.1,
              2.8,
              2.8,
              2.8
            ],
            "n": 1522
          },
          {
            "label": "$150k+",
            "dist": [
              65.8,
              25.7,
              2.8,
              2.8,
              2.8
            ],
            "n": 1107
          }
        ],
        "education": [
          {
            "label": "HS or less",
            "dist": [
              80.6,
              11.2,
              2.8,
              2.8,
              2.8
            ],
            "n": 1810
          },
          {
            "label": "Some college",
            "dist": [
              68.4,
              23.4,
              2.8,
              2.8,
              2.8
            ],
            "n": 1407
          },
          {
            "label": "College grad",
            "dist": [
              62,
              29.7,
              2.8,
              2.8,
              2.8
            ],
            "n": 1078
          },
          {
            "label": "Post-grad",
            "dist": [
              63.1,
              27.9,
              2.8,
              2.8,
              3.3
            ],
            "n": 705
          }
        ],
        "age_band": [
          {
            "label": "18-34",
            "dist": [
              54.5,
              37.1,
              2.8,
              2.8,
              2.8
            ],
            "n": 1481
          },
          {
            "label": "35-54",
            "dist": [
              67.7,
              24.1,
              2.8,
              2.8,
              2.8
            ],
            "n": 1622
          },
          {
            "label": "55+",
            "dist": [
              85.8,
              5.9,
              2.8,
              2.8,
              2.8
            ],
            "n": 1897
          }
        ],
        "income_band": [
          {
            "label": "Under $50k",
            "dist": [
              78.3,
              13.4,
              2.8,
              2.8,
              2.8
            ],
            "n": 1622
          },
          {
            "label": "$50k-$100k",
            "dist": [
              69.8,
              21.9,
              2.8,
              2.8,
              2.8
            ],
            "n": 1403
          },
          {
            "label": "$100k+",
            "dist": [
              65.2,
              26.4,
              2.8,
              2.8,
              2.8
            ],
            "n": 1975
          }
        ]
      },
      "signal": {
        "signal_score": 0.8081453936268911,
        "signal_label": "Very Strong",
        "signal_bars": 4,
        "reliability_score": 0.8621820862334985,
        "reliability_label": "Very High",
        "reliability_tooltip": "Lewis's panel produced a consistent, stable result across all demographic subgroups.",
        "clarity_score": 0.7421005471077041,
        "clarity_label": "Clear",
        "clarity_tooltip": "A strong majority of agents aligned on this option.",
        "within_moe": false,
        "dominant_result": false,
        "not_sure_top": false
      },
      "elapsed_s": 72.5
    },
    {
      "id": "q11_ai_ad",
      "question": "If you learned that an advertisement was created mostly by AI, would that make you more or less likely to trust the ad?",
      "options": [
        "Much more likely",
        "Somewhat more likely",
        "No difference",
        "Somewhat less likely",
        "Much less likely"
      ],
      "cohort": "adults",
      "question_type": "local_niche",
      "n_requested": 5000,
      "n_responses": 5000,
      "raw_counts": [
        0,
        0,
        16,
        4839,
        145
      ],
      "distribution_calibrated": [
        {
          "option": "Much more likely",
          "count": 149,
          "pct": 3
        },
        {
          "option": "Somewhat more likely",
          "count": 141,
          "pct": 2.8
        },
        {
          "option": "No difference",
          "count": 94,
          "pct": 1.9
        },
        {
          "option": "Somewhat less likely",
          "count": 4599,
          "pct": 91.9
        },
        {
          "option": "Much less likely",
          "count": 18,
          "pct": 0.4
        }
      ],
      "distribution_floor_only": [
        {
          "option": "Much more likely",
          "count": 0,
          "pct": 2.8
        },
        {
          "option": "Somewhat more likely",
          "count": 0,
          "pct": 2.8
        },
        {
          "option": "No difference",
          "count": 16,
          "pct": 2.8
        },
        {
          "option": "Somewhat less likely",
          "count": 4839,
          "pct": 89
        },
        {
          "option": "Much less likely",
          "count": 145,
          "pct": 2.8
        }
      ],
      "crosstabs": {
        "party": [
          {
            "label": "Democrat",
            "dist": [
              2.7,
              2.7,
              2.7,
              89.2,
              2.7
            ],
            "n": 1754
          },
          {
            "label": "Independent",
            "dist": [
              2.7,
              2.7,
              2.7,
              89.2,
              2.7
            ],
            "n": 907
          },
          {
            "label": "Republican",
            "dist": [
              2.8,
              2.8,
              2.8,
              85.4,
              6.4
            ],
            "n": 1837
          }
        ],
        "age": [
          {
            "label": "18\u201334",
            "dist": [
              2.7,
              2.7,
              2.7,
              89.1,
              2.7
            ],
            "n": 1481
          },
          {
            "label": "35\u201354",
            "dist": [
              2.7,
              2.7,
              2.7,
              89,
              2.7
            ],
            "n": 1622
          },
          {
            "label": "55+",
            "dist": [
              2.8,
              2.8,
              2.8,
              87.6,
              4.2
            ],
            "n": 1897
          }
        ],
        "gender": [
          {
            "label": "Men",
            "dist": [
              2.8,
              2.8,
              2.8,
              88.5,
              3.2
            ],
            "n": 2410
          },
          {
            "label": "Women",
            "dist": [
              2.7,
              2.7,
              2.7,
              89,
              2.7
            ],
            "n": 2590
          }
        ],
        "income": [
          {
            "label": "Under $25k",
            "dist": [
              2.8,
              2.8,
              2.8,
              81.4,
              10.2
            ],
            "n": 737
          },
          {
            "label": "$25k\u2013$75k",
            "dist": [
              2.7,
              2.7,
              2.7,
              89.1,
              2.7
            ],
            "n": 1634
          },
          {
            "label": "$75k\u2013$150k",
            "dist": [
              2.7,
              2.7,
              2.7,
              89.2,
              2.7
            ],
            "n": 1522
          },
          {
            "label": "$150k+",
            "dist": [
              2.7,
              2.7,
              2.7,
              89.1,
              2.7
            ],
            "n": 1107
          }
        ],
        "education": [
          {
            "label": "HS or less",
            "dist": [
              2.8,
              2.8,
              2.8,
              86.4,
              5.3
            ],
            "n": 1810
          },
          {
            "label": "Some college",
            "dist": [
              2.7,
              2.7,
              2.7,
              89.2,
              2.7
            ],
            "n": 1407
          },
          {
            "label": "College grad",
            "dist": [
              2.7,
              2.7,
              2.7,
              89.2,
              2.7
            ],
            "n": 1078
          },
          {
            "label": "Post-grad",
            "dist": [
              2.7,
              2.7,
              2.7,
              89.1,
              2.7
            ],
            "n": 705
          }
        ],
        "age_band": [
          {
            "label": "18-34",
            "dist": [
              2.7,
              2.7,
              2.7,
              89.1,
              2.7
            ],
            "n": 1481
          },
          {
            "label": "35-54",
            "dist": [
              2.7,
              2.7,
              2.7,
              89,
              2.7
            ],
            "n": 1622
          },
          {
            "label": "55+",
            "dist": [
              2.8,
              2.8,
              2.8,
              87.6,
              4.2
            ],
            "n": 1897
          }
        ],
        "income_band": [
          {
            "label": "Under $50k",
            "dist": [
              2.8,
              2.8,
              2.8,
              85.8,
              5.9
            ],
            "n": 1622
          },
          {
            "label": "$50k-$100k",
            "dist": [
              2.7,
              2.7,
              2.7,
              89.2,
              2.7
            ],
            "n": 1403
          },
          {
            "label": "$100k+",
            "dist": [
              2.7,
              2.7,
              2.7,
              89.1,
              2.7
            ],
            "n": 1975
          }
        ]
      },
      "signal": {
        "signal_score": 0.4,
        "signal_label": "Moderate",
        "signal_bars": 2,
        "reliability_score": 0.4,
        "reliability_label": "Medium",
        "reliability_tooltip": "Some demographic divergence detected \u2014 interpret with context.",
        "clarity_score": 0.4,
        "clarity_label": "Uncertain",
        "clarity_tooltip": "Result concentrated on one option with weak demographic variation \u2014 likely a low-anchor question. Rephrase or add distinctive options before relying on the read.",
        "within_moe": false,
        "dominant_result": true,
        "not_sure_top": false
      },
      "elapsed_s": 74.3
    },
    {
      "id": "q12_retailer_ai",
      "question": "If a retailer offered an AI shopping assistant on its website or app, would that make you more or less likely to shop there?",
      "options": [
        "More likely",
        "No difference",
        "Less likely",
        "Not sure"
      ],
      "cohort": "adults",
      "question_type": "brand_national",
      "n_requested": 5000,
      "n_responses": 5000,
      "raw_counts": [
        3035,
        1693,
        255,
        17
      ],
      "distribution_calibrated": [
        {
          "option": "More likely",
          "count": 3035,
          "pct": 59.1
        },
        {
          "option": "No difference",
          "count": 1693,
          "pct": 33
        },
        {
          "option": "Less likely",
          "count": 255,
          "pct": 5
        },
        {
          "option": "Not sure",
          "count": 17,
          "pct": 2.9
        }
      ],
      "distribution_floor_only": [
        {
          "option": "More likely",
          "count": 3035,
          "pct": 59.1
        },
        {
          "option": "No difference",
          "count": 1693,
          "pct": 33
        },
        {
          "option": "Less likely",
          "count": 255,
          "pct": 5
        },
        {
          "option": "Not sure",
          "count": 17,
          "pct": 2.9
        }
      ],
      "crosstabs": {
        "party": [
          {
            "label": "Democrat",
            "dist": [
              76.3,
              16.4,
              4.3,
              2.9
            ],
            "n": 1754
          },
          {
            "label": "Independent",
            "dist": [
              58.5,
              35.7,
              2.9,
              2.9
            ],
            "n": 907
          },
          {
            "label": "Republican",
            "dist": [
              48.6,
              41.2,
              7.2,
              2.9
            ],
            "n": 1837
          }
        ],
        "age": [
          {
            "label": "18\u201334",
            "dist": [
              82.8,
              11.5,
              2.8,
              2.8
            ],
            "n": 1481
          },
          {
            "label": "35\u201354",
            "dist": [
              65.9,
              28.3,
              2.9,
              2.9
            ],
            "n": 1622
          },
          {
            "label": "55+",
            "dist": [
              32.3,
              53.2,
              11.5,
              2.9
            ],
            "n": 1897
          }
        ],
        "gender": [
          {
            "label": "Men",
            "dist": [
              54.2,
              39.4,
              3.5,
              2.9
            ],
            "n": 2410
          },
          {
            "label": "Women",
            "dist": [
              63.7,
              27,
              6.3,
              2.9
            ],
            "n": 2590
          }
        ],
        "income": [
          {
            "label": "Under $25k",
            "dist": [
              32.1,
              46.7,
              18.3,
              2.9
            ],
            "n": 737
          },
          {
            "label": "$25k\u2013$75k",
            "dist": [
              52.2,
              40.7,
              4.2,
              2.9
            ],
            "n": 1634
          },
          {
            "label": "$75k\u2013$150k",
            "dist": [
              66.8,
              27.4,
              2.9,
              2.9
            ],
            "n": 1522
          },
          {
            "label": "$150k+",
            "dist": [
              74.6,
              19.7,
              2.9,
              2.9
            ],
            "n": 1107
          }
        ],
        "education": [
          {
            "label": "HS or less",
            "dist": [
              45.2,
              44.5,
              7.4,
              2.9
            ],
            "n": 1810
          },
          {
            "label": "Some college",
            "dist": [
              62.9,
              30,
              4.2,
              2.9
            ],
            "n": 1407
          },
          {
            "label": "College grad",
            "dist": [
              69,
              25.2,
              2.9,
              2.9
            ],
            "n": 1078
          },
          {
            "label": "Post-grad",
            "dist": [
              71.3,
              21.3,
              4.4,
              2.9
            ],
            "n": 705
          }
        ],
        "age_band": [
          {
            "label": "18-34",
            "dist": [
              82.8,
              11.5,
              2.8,
              2.8
            ],
            "n": 1481
          },
          {
            "label": "35-54",
            "dist": [
              65.9,
              28.3,
              2.9,
              2.9
            ],
            "n": 1622
          },
          {
            "label": "55+",
            "dist": [
              32.3,
              53.2,
              11.5,
              2.9
            ],
            "n": 1897
          }
        ],
        "income_band": [
          {
            "label": "Under $50k",
            "dist": [
              41.9,
              43.9,
              11.3,
              2.9
            ],
            "n": 1622
          },
          {
            "label": "$50k-$100k",
            "dist": [
              58,
              36.2,
              2.9,
              2.9
            ],
            "n": 1403
          },
          {
            "label": "$100k+",
            "dist": [
              72.8,
              21.4,
              2.9,
              2.9
            ],
            "n": 1975
          }
        ]
      },
      "signal": {
        "signal_score": 0.6775538204404962,
        "signal_label": "Strong",
        "signal_bars": 3,
        "reliability_score": 0.830082039244027,
        "reliability_label": "Very High",
        "reliability_tooltip": "Lewis's panel produced a consistent, stable result across all demographic subgroups.",
        "clarity_score": 0.4911304419028473,
        "clarity_label": "Modest Lean",
        "clarity_tooltip": "One option leads, but a meaningful minority disagrees.",
        "within_moe": false,
        "dominant_result": false,
        "not_sure_top": false
      },
      "elapsed_s": 71.8
    }
  ]
}