{
  "title": "Illustrative custom study data",
  "version": "1.0",
  "data_status": "Entirely invented for a public format example. No human or model study was run.",
  "usage": "Inspect the report structure and recalculate the example tables. These records are not research evidence.",
  "design": {
    "concepts": 4,
    "records_per_concept": 20,
    "total_records": 80,
    "assignment": "Constructed groups; no random assignment or fieldwork",
    "scenarios": "Arbitrary example groups, not demographic or behavioral segments"
  },
  "scales": {
    "minimum": 1,
    "maximum": 5,
    "top_two": [
      4,
      5
    ],
    "missing_values": "None"
  },
  "responses": [
    {
      "record_id": "EX001",
      "concept": "concept_a",
      "scenario": "scenario_1",
      "clarity": 5,
      "fit": 3,
      "explore": 4,
      "data_status": "invented"
    },
    {
      "record_id": "EX002",
      "concept": "concept_a",
      "scenario": "scenario_1",
      "clarity": 4,
      "fit": 4,
      "explore": 3,
      "data_status": "invented"
    },
    {
      "record_id": "EX003",
      "concept": "concept_a",
      "scenario": "scenario_1",
      "clarity": 4,
      "fit": 3,
      "explore": 4,
      "data_status": "invented"
    },
    {
      "record_id": "EX004",
      "concept": "concept_a",
      "scenario": "scenario_1",
      "clarity": 3,
      "fit": 2,
      "explore": 2,
      "data_status": "invented"
    },
    {
      "record_id": "EX005",
      "concept": "concept_a",
      "scenario": "scenario_1",
      "clarity": 4,
      "fit": 4,
      "explore": 3,
      "data_status": "invented"
    },
    {
      "record_id": "EX006",
      "concept": "concept_a",
      "scenario": "scenario_1",
      "clarity": 5,
      "fit": 3,
      "explore": 4,
      "data_status": "invented"
    },
    {
      "record_id": "EX007",
      "concept": "concept_a",
      "scenario": "scenario_1",
      "clarity": 3,
      "fit": 2,
      "explore": 2,
      "data_status": "invented"
    },
    {
      "record_id": "EX008",
      "concept": "concept_a",
      "scenario": "scenario_1",
      "clarity": 4,
      "fit": 4,
      "explore": 4,
      "data_status": "invented"
    },
    {
      "record_id": "EX009",
      "concept": "concept_a",
      "scenario": "scenario_1",
      "clarity": 4,
      "fit": 3,
      "explore": 3,
      "data_status": "invented"
    },
    {
      "record_id": "EX010",
      "concept": "concept_a",
      "scenario": "scenario_1",
      "clarity": 2,
      "fit": 2,
      "explore": 2,
      "data_status": "invented"
    },
    {
      "record_id": "EX011",
      "concept": "concept_a",
      "scenario": "scenario_2",
      "clarity": 5,
      "fit": 3,
      "explore": 2,
      "data_status": "invented"
    },
    {
      "record_id": "EX012",
      "concept": "concept_a",
      "scenario": "scenario_2",
      "clarity": 4,
      "fit": 2,
      "explore": 3,
      "data_status": "invented"
    },
    {
      "record_id": "EX013",
      "concept": "concept_a",
      "scenario": "scenario_2",
      "clarity": 4,
      "fit": 4,
      "explore": 4,
      "data_status": "invented"
    },
    {
      "record_id": "EX014",
      "concept": "concept_a",
      "scenario": "scenario_2",
      "clarity": 3,
      "fit": 3,
      "explore": 2,
      "data_status": "invented"
    },
    {
      "record_id": "EX015",
      "concept": "concept_a",
      "scenario": "scenario_2",
      "clarity": 4,
      "fit": 2,
      "explore": 4,
      "data_status": "invented"
    },
    {
      "record_id": "EX016",
      "concept": "concept_a",
      "scenario": "scenario_2",
      "clarity": 5,
      "fit": 4,
      "explore": 3,
      "data_status": "invented"
    },
    {
      "record_id": "EX017",
      "concept": "concept_a",
      "scenario": "scenario_2",
      "clarity": 3,
      "fit": 3,
      "explore": 2,
      "data_status": "invented"
    },
    {
      "record_id": "EX018",
      "concept": "concept_a",
      "scenario": "scenario_2",
      "clarity": 4,
      "fit": 2,
      "explore": 4,
      "data_status": "invented"
    },
    {
      "record_id": "EX019",
      "concept": "concept_a",
      "scenario": "scenario_2",
      "clarity": 4,
      "fit": 3,
      "explore": 3,
      "data_status": "invented"
    },
    {
      "record_id": "EX020",
      "concept": "concept_a",
      "scenario": "scenario_2",
      "clarity": 2,
      "fit": 4,
      "explore": 4,
      "data_status": "invented"
    },
    {
      "record_id": "EX021",
      "concept": "concept_b",
      "scenario": "scenario_1",
      "clarity": 4,
      "fit": 5,
      "explore": 4,
      "data_status": "invented"
    },
    {
      "record_id": "EX022",
      "concept": "concept_b",
      "scenario": "scenario_1",
      "clarity": 4,
      "fit": 4,
      "explore": 4,
      "data_status": "invented"
    },
    {
      "record_id": "EX023",
      "concept": "concept_b",
      "scenario": "scenario_1",
      "clarity": 3,
      "fit": 4,
      "explore": 4,
      "data_status": "invented"
    },
    {
      "record_id": "EX024",
      "concept": "concept_b",
      "scenario": "scenario_1",
      "clarity": 4,
      "fit": 3,
      "explore": 3,
      "data_status": "invented"
    },
    {
      "record_id": "EX025",
      "concept": "concept_b",
      "scenario": "scenario_1",
      "clarity": 3,
      "fit": 4,
      "explore": 4,
      "data_status": "invented"
    },
    {
      "record_id": "EX026",
      "concept": "concept_b",
      "scenario": "scenario_1",
      "clarity": 4,
      "fit": 5,
      "explore": 5,
      "data_status": "invented"
    },
    {
      "record_id": "EX027",
      "concept": "concept_b",
      "scenario": "scenario_1",
      "clarity": 3,
      "fit": 3,
      "explore": 3,
      "data_status": "invented"
    },
    {
      "record_id": "EX028",
      "concept": "concept_b",
      "scenario": "scenario_1",
      "clarity": 3,
      "fit": 4,
      "explore": 4,
      "data_status": "invented"
    },
    {
      "record_id": "EX029",
      "concept": "concept_b",
      "scenario": "scenario_1",
      "clarity": 4,
      "fit": 4,
      "explore": 4,
      "data_status": "invented"
    },
    {
      "record_id": "EX030",
      "concept": "concept_b",
      "scenario": "scenario_1",
      "clarity": 2,
      "fit": 3,
      "explore": 3,
      "data_status": "invented"
    },
    {
      "record_id": "EX031",
      "concept": "concept_b",
      "scenario": "scenario_2",
      "clarity": 4,
      "fit": 4,
      "explore": 3,
      "data_status": "invented"
    },
    {
      "record_id": "EX032",
      "concept": "concept_b",
      "scenario": "scenario_2",
      "clarity": 4,
      "fit": 3,
      "explore": 4,
      "data_status": "invented"
    },
    {
      "record_id": "EX033",
      "concept": "concept_b",
      "scenario": "scenario_2",
      "clarity": 3,
      "fit": 4,
      "explore": 5,
      "data_status": "invented"
    },
    {
      "record_id": "EX034",
      "concept": "concept_b",
      "scenario": "scenario_2",
      "clarity": 4,
      "fit": 5,
      "explore": 3,
      "data_status": "invented"
    },
    {
      "record_id": "EX035",
      "concept": "concept_b",
      "scenario": "scenario_2",
      "clarity": 3,
      "fit": 3,
      "explore": 4,
      "data_status": "invented"
    },
    {
      "record_id": "EX036",
      "concept": "concept_b",
      "scenario": "scenario_2",
      "clarity": 4,
      "fit": 4,
      "explore": 4,
      "data_status": "invented"
    },
    {
      "record_id": "EX037",
      "concept": "concept_b",
      "scenario": "scenario_2",
      "clarity": 3,
      "fit": 4,
      "explore": 3,
      "data_status": "invented"
    },
    {
      "record_id": "EX038",
      "concept": "concept_b",
      "scenario": "scenario_2",
      "clarity": 3,
      "fit": 3,
      "explore": 4,
      "data_status": "invented"
    },
    {
      "record_id": "EX039",
      "concept": "concept_b",
      "scenario": "scenario_2",
      "clarity": 4,
      "fit": 5,
      "explore": 4,
      "data_status": "invented"
    },
    {
      "record_id": "EX040",
      "concept": "concept_b",
      "scenario": "scenario_2",
      "clarity": 2,
      "fit": 4,
      "explore": 4,
      "data_status": "invented"
    },
    {
      "record_id": "EX041",
      "concept": "concept_c",
      "scenario": "scenario_1",
      "clarity": 3,
      "fit": 3,
      "explore": 3,
      "data_status": "invented"
    },
    {
      "record_id": "EX042",
      "concept": "concept_c",
      "scenario": "scenario_1",
      "clarity": 2,
      "fit": 3,
      "explore": 2,
      "data_status": "invented"
    },
    {
      "record_id": "EX043",
      "concept": "concept_c",
      "scenario": "scenario_1",
      "clarity": 4,
      "fit": 4,
      "explore": 4,
      "data_status": "invented"
    },
    {
      "record_id": "EX044",
      "concept": "concept_c",
      "scenario": "scenario_1",
      "clarity": 3,
      "fit": 2,
      "explore": 2,
      "data_status": "invented"
    },
    {
      "record_id": "EX045",
      "concept": "concept_c",
      "scenario": "scenario_1",
      "clarity": 2,
      "fit": 3,
      "explore": 3,
      "data_status": "invented"
    },
    {
      "record_id": "EX046",
      "concept": "concept_c",
      "scenario": "scenario_1",
      "clarity": 3,
      "fit": 4,
      "explore": 3,
      "data_status": "invented"
    },
    {
      "record_id": "EX047",
      "concept": "concept_c",
      "scenario": "scenario_1",
      "clarity": 4,
      "fit": 2,
      "explore": 2,
      "data_status": "invented"
    },
    {
      "record_id": "EX048",
      "concept": "concept_c",
      "scenario": "scenario_1",
      "clarity": 2,
      "fit": 3,
      "explore": 4,
      "data_status": "invented"
    },
    {
      "record_id": "EX049",
      "concept": "concept_c",
      "scenario": "scenario_1",
      "clarity": 3,
      "fit": 4,
      "explore": 3,
      "data_status": "invented"
    },
    {
      "record_id": "EX050",
      "concept": "concept_c",
      "scenario": "scenario_1",
      "clarity": 2,
      "fit": 2,
      "explore": 2,
      "data_status": "invented"
    },
    {
      "record_id": "EX051",
      "concept": "concept_c",
      "scenario": "scenario_2",
      "clarity": 3,
      "fit": 4,
      "explore": 2,
      "data_status": "invented"
    },
    {
      "record_id": "EX052",
      "concept": "concept_c",
      "scenario": "scenario_2",
      "clarity": 2,
      "fit": 2,
      "explore": 3,
      "data_status": "invented"
    },
    {
      "record_id": "EX053",
      "concept": "concept_c",
      "scenario": "scenario_2",
      "clarity": 4,
      "fit": 3,
      "explore": 3,
      "data_status": "invented"
    },
    {
      "record_id": "EX054",
      "concept": "concept_c",
      "scenario": "scenario_2",
      "clarity": 3,
      "fit": 4,
      "explore": 2,
      "data_status": "invented"
    },
    {
      "record_id": "EX055",
      "concept": "concept_c",
      "scenario": "scenario_2",
      "clarity": 2,
      "fit": 2,
      "explore": 4,
      "data_status": "invented"
    },
    {
      "record_id": "EX056",
      "concept": "concept_c",
      "scenario": "scenario_2",
      "clarity": 3,
      "fit": 3,
      "explore": 3,
      "data_status": "invented"
    },
    {
      "record_id": "EX057",
      "concept": "concept_c",
      "scenario": "scenario_2",
      "clarity": 4,
      "fit": 4,
      "explore": 2,
      "data_status": "invented"
    },
    {
      "record_id": "EX058",
      "concept": "concept_c",
      "scenario": "scenario_2",
      "clarity": 2,
      "fit": 2,
      "explore": 3,
      "data_status": "invented"
    },
    {
      "record_id": "EX059",
      "concept": "concept_c",
      "scenario": "scenario_2",
      "clarity": 3,
      "fit": 3,
      "explore": 2,
      "data_status": "invented"
    },
    {
      "record_id": "EX060",
      "concept": "concept_c",
      "scenario": "scenario_2",
      "clarity": 2,
      "fit": 3,
      "explore": 4,
      "data_status": "invented"
    },
    {
      "record_id": "EX061",
      "concept": "concept_d",
      "scenario": "scenario_1",
      "clarity": 4,
      "fit": 4,
      "explore": 3,
      "data_status": "invented"
    },
    {
      "record_id": "EX062",
      "concept": "concept_d",
      "scenario": "scenario_1",
      "clarity": 3,
      "fit": 3,
      "explore": 3,
      "data_status": "invented"
    },
    {
      "record_id": "EX063",
      "concept": "concept_d",
      "scenario": "scenario_1",
      "clarity": 3,
      "fit": 3,
      "explore": 4,
      "data_status": "invented"
    },
    {
      "record_id": "EX064",
      "concept": "concept_d",
      "scenario": "scenario_1",
      "clarity": 4,
      "fit": 4,
      "explore": 3,
      "data_status": "invented"
    },
    {
      "record_id": "EX065",
      "concept": "concept_d",
      "scenario": "scenario_1",
      "clarity": 3,
      "fit": 3,
      "explore": 3,
      "data_status": "invented"
    },
    {
      "record_id": "EX066",
      "concept": "concept_d",
      "scenario": "scenario_1",
      "clarity": 3,
      "fit": 3,
      "explore": 4,
      "data_status": "invented"
    },
    {
      "record_id": "EX067",
      "concept": "concept_d",
      "scenario": "scenario_1",
      "clarity": 4,
      "fit": 4,
      "explore": 3,
      "data_status": "invented"
    },
    {
      "record_id": "EX068",
      "concept": "concept_d",
      "scenario": "scenario_1",
      "clarity": 3,
      "fit": 3,
      "explore": 2,
      "data_status": "invented"
    },
    {
      "record_id": "EX069",
      "concept": "concept_d",
      "scenario": "scenario_1",
      "clarity": 2,
      "fit": 2,
      "explore": 3,
      "data_status": "invented"
    },
    {
      "record_id": "EX070",
      "concept": "concept_d",
      "scenario": "scenario_1",
      "clarity": 3,
      "fit": 3,
      "explore": 3,
      "data_status": "invented"
    },
    {
      "record_id": "EX071",
      "concept": "concept_d",
      "scenario": "scenario_2",
      "clarity": 4,
      "fit": 3,
      "explore": 3,
      "data_status": "invented"
    },
    {
      "record_id": "EX072",
      "concept": "concept_d",
      "scenario": "scenario_2",
      "clarity": 3,
      "fit": 4,
      "explore": 3,
      "data_status": "invented"
    },
    {
      "record_id": "EX073",
      "concept": "concept_d",
      "scenario": "scenario_2",
      "clarity": 3,
      "fit": 3,
      "explore": 4,
      "data_status": "invented"
    },
    {
      "record_id": "EX074",
      "concept": "concept_d",
      "scenario": "scenario_2",
      "clarity": 4,
      "fit": 3,
      "explore": 3,
      "data_status": "invented"
    },
    {
      "record_id": "EX075",
      "concept": "concept_d",
      "scenario": "scenario_2",
      "clarity": 3,
      "fit": 4,
      "explore": 2,
      "data_status": "invented"
    },
    {
      "record_id": "EX076",
      "concept": "concept_d",
      "scenario": "scenario_2",
      "clarity": 3,
      "fit": 3,
      "explore": 3,
      "data_status": "invented"
    },
    {
      "record_id": "EX077",
      "concept": "concept_d",
      "scenario": "scenario_2",
      "clarity": 4,
      "fit": 2,
      "explore": 3,
      "data_status": "invented"
    },
    {
      "record_id": "EX078",
      "concept": "concept_d",
      "scenario": "scenario_2",
      "clarity": 3,
      "fit": 3,
      "explore": 3,
      "data_status": "invented"
    },
    {
      "record_id": "EX079",
      "concept": "concept_d",
      "scenario": "scenario_2",
      "clarity": 2,
      "fit": 4,
      "explore": 3,
      "data_status": "invented"
    },
    {
      "record_id": "EX080",
      "concept": "concept_d",
      "scenario": "scenario_2",
      "clarity": 3,
      "fit": 3,
      "explore": 4,
      "data_status": "invented"
    }
  ],
  "summaries": [
    {
      "concept": "concept_a",
      "label": "Concept A",
      "records": 20,
      "metrics": {
        "clarity": {
          "mean": 3.8,
          "top_two_count": 14,
          "top_two_percent": 70,
          "distribution": [
            0,
            2,
            4,
            10,
            4
          ]
        },
        "fit": {
          "mean": 3,
          "top_two_count": 6,
          "top_two_percent": 30,
          "distribution": [
            0,
            6,
            8,
            6,
            0
          ]
        },
        "explore": {
          "mean": 3.1,
          "top_two_count": 8,
          "top_two_percent": 40,
          "distribution": [
            0,
            6,
            6,
            8,
            0
          ]
        }
      }
    },
    {
      "concept": "concept_b",
      "label": "Concept B",
      "records": 20,
      "metrics": {
        "clarity": {
          "mean": 3.4,
          "top_two_count": 10,
          "top_two_percent": 50,
          "distribution": [
            0,
            2,
            8,
            10,
            0
          ]
        },
        "fit": {
          "mean": 3.9,
          "top_two_count": 14,
          "top_two_percent": 70,
          "distribution": [
            0,
            0,
            6,
            10,
            4
          ]
        },
        "explore": {
          "mean": 3.8,
          "top_two_count": 14,
          "top_two_percent": 70,
          "distribution": [
            0,
            0,
            6,
            12,
            2
          ]
        }
      }
    },
    {
      "concept": "concept_c",
      "label": "Concept C",
      "records": 20,
      "metrics": {
        "clarity": {
          "mean": 2.8,
          "top_two_count": 4,
          "top_two_percent": 20,
          "distribution": [
            0,
            8,
            8,
            4,
            0
          ]
        },
        "fit": {
          "mean": 3,
          "top_two_count": 6,
          "top_two_percent": 30,
          "distribution": [
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            6,
            8,
            6,
            0
          ]
        },
        "explore": {
          "mean": 2.8,
          "top_two_count": 4,
          "top_two_percent": 20,
          "distribution": [
            0,
            8,
            8,
            4,
            0
          ]
        }
      }
    },
    {
      "concept": "concept_d",
      "label": "Concept D",
      "records": 20,
      "metrics": {
        "clarity": {
          "mean": 3.2,
          "top_two_count": 6,
          "top_two_percent": 30,
          "distribution": [
            0,
            2,
            12,
            6,
            0
          ]
        },
        "fit": {
          "mean": 3.2,
          "top_two_count": 6,
          "top_two_percent": 30,
          "distribution": [
            0,
            2,
            12,
            6,
            0
          ]
        },
        "explore": {
          "mean": 3.1,
          "top_two_count": 4,
          "top_two_percent": 20,
          "distribution": [
            0,
            2,
            14,
            4,
            0
          ]
        }
      }
    }
  ],
  "illustrative_notes": [
    {
      "example_id": "NOTE01",
      "concept": "concept_a",
      "theme": "Clear starting point",
      "text": "I can see the first step without having to search for it.",
      "data_status": "invented",
      "linked_to_record": false
    },
    {
      "example_id": "NOTE02",
      "concept": "concept_a",
      "theme": "Missing detail",
      "text": "I would want a short explanation of what happens after that step.",
      "data_status": "invented",
      "linked_to_record": false
    },
    {
      "example_id": "NOTE03",
      "concept": "concept_b",
      "theme": "Relevant task",
      "text": "The idea fits the task I had in mind.",
      "data_status": "invented",
      "linked_to_record": false
    },
    {
      "example_id": "NOTE04",
      "concept": "concept_b",
      "theme": "Next step",
      "text": "A small example would help me decide whether to explore further.",
      "data_status": "invented",
      "linked_to_record": false
    },
    {
      "example_id": "NOTE05",
      "concept": "concept_c",
      "theme": "Unclear hierarchy",
      "text": "Several parts ask for my attention at once.",
      "data_status": "invented",
      "linked_to_record": false
    },
    {
      "example_id": "NOTE06",
      "concept": "concept_c",
      "theme": "Useful detail",
      "text": "The extra detail could help after I understand the basic idea.",
      "data_status": "invented",
      "linked_to_record": false
    },
    {
      "example_id": "NOTE07",
      "concept": "concept_d",
      "theme": "Familiar approach",
      "text": "The layout seems familiar, but I cannot see the main difference yet.",
      "data_status": "invented",
      "linked_to_record": false
    },
    {
      "example_id": "NOTE08",
      "concept": "concept_d",
      "theme": "Comparison needed",
      "text": "I would like a short comparison before making a choice.",
      "data_status": "invented",
      "linked_to_record": false
    }
  ]
}