Creative A/B Testing
Pick the winner before you spend on Meta.
Most A/B tests burn budget on live traffic. The team compares two concepts with directional simulated respondents, then delivers a Quick A/B with a client-ready PDF.
Book a demo and the team will run the A/B with you. Every study is calibrated against published survey data before delivery. Your first qualified U.S. consumer Blind Challenge is free.
Two tiers
Flash for a directional read. Quick A/B for the client-ready report.
Flash A/B
Directional · n=50
- ✓50 simulated respondents, each sees both versions (paired)
- ✓Paste copy or public URL, no upload
- ✓The team runs it with you
- ✓Printable web page, no PDF
Quick A/B
~6 min · client-ready
- ✓500 simulated respondents, each sees both versions (paired)
- ✓Image, PDF, DOCX, or URL upload
- ✓Client-ready PDF, scoped with the team
- ✓PDF emailed + interactive results
Sample deliverables
Real output from a DTC headline A/B test.
Same stimulus from a smoke test: two spring-sale headlines. Quick is the client-ready PDF. Flash is the on-screen read. The team delivers both with the study.
Quick A/B
Full synthesis memo with methodology notes and both stimuli shown. The client-ready PDF the team delivers with the study.
Flash A/B
The on-screen read of the same A/B, reviewed with the team in the workspace.
When agencies use it
Before the pitch, before the media plan, before the client asks “why this one?”
The math
| Live ad A/B | Lewsearch | |
|---|---|---|
| When you learn | After spend | Before spend |
| Cost to compare 2 concepts | After media spend | Scoped on a call |
| Time | Days (impression threshold) | minutes, not a live send |
| Output | Conversion rate only | Sentiment, themes, quotes, winner |
Flash is directional qualitative feedback, not a replacement for live conversion data.
Two versions. One question. Answers in minutes.
Book a demo and the team will run the A/B with you. Pricing is scoped on that call.