Panel Studies

Structured polls with published accuracy benchmarks.

Ask multiple-choice questions. Get toplines, demographic crosstabs, respondent voice, and an executive PDF — calibrated against Pew, Gallup, PPIC, and Texas Politics Project data.

4.88%

Texas panel MAE

3.43%

Political approval MAE

7.47%

Pooled across 460 questions

These numbers come from cross-validated benchmark runs on real human survey questions — not from Message Testing copy reviews. Every paid panel PDF includes confidence language and audit notes.

Panel Study vs Message Testing

Same synthetic panel infrastructure — different job. Pick the product that matches the decision you are making.

You need to…Use
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What you get

  • Multiple-choice questions with up to 10K synthetic respondents
  • Demographic crosstabs — party, age, gender, income, education
  • Respondent-style quotes and signal scoring on each question
  • Client-ready PDF with methodology appendix
  • 11 live panels · U.S. national · 4 census regions (16 audiences)

Best for agencies, consultancies, public affairs, and brand teams who need a defensible readout — not just a gut check on copy.

Start a panel study →

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