Panel studies
Structured polls with published accuracy benchmarks.
Ask multiple-choice questions. Get toplines, demographic crosstabs, respondent voice, and an executive PDF. Scored against Gallup, PPIC, and UT/Texas Politics Project polls in public.
Both happen on a 30-minute call. No account, no card. · Enterprise? Book a scoping call →
How it works
Three steps.
- 01
Describe the audience
Pick a market, add filters, and say it in plain English.
- 02
Ask up to five questions
Study Builder drafts them. Clarity and bias review happen before the study runs.
- 03
Read the receipt
Toplines, crosstabs, quotes, two analyst memos, and a PDF in about 15 minutes. Every study is calibrated against published survey data before it reaches you. Calibrated panels in all 50 states and D.C., 650,000 simulated, census-grounded respondents.
Example results
What a run looks like.
PANEL STUDY · TEXAS · n=500 · Q1 OF 3
Would you switch insurers to save $30 a month?
Party D 47 · R 34 · I 43
Age 18-34 52 · 35-54 41 · 55+ 31
- RUN
- 01
- MARKET
- Texas
- N
- 500
- QUESTIONS
- 3
- CROSSTABS
- Party · Age
- TIME
- 14:52
- EXPORT
RECEIPT · 3 QUESTIONS · 500 RESPONDENTS · TWO MEMOS · PDF
How it works →NRF back-to-school, July 2026
A published panel prediction. 6,500 simulated respondents on K-12 spend. Frozen July 7. NRF released its human benchmark July 14. Mean spend $856.83 vs NRF $863.86.
Read the scorecard →How we score the panel
Every study is calibrated against published survey data before it reaches you. Calibrated panels in all 50 states and D.C., seeded from census microdata. 650,000 simulated, census-grounded respondents. One study asks up to 10,000.
On the calibrated 50-state benchmark, the average miss is 7.07 points on the best 80% of 1,521 scored questions, and 10.02 points across all of them.
50-state check →