Panel Studies
Structured polls with published accuracy benchmarks.
Ask multiple-choice questions. Get toplines, demographic crosstabs, respondent voice, and an executive PDF, calibrated against Pew, Gallup, PPIC, and Texas Politics Project data.
4.88%
Texas panel error
3.43%
Approval error
7.47%
Pooled, 404 ex-electoral of 460 questions
These numbers come from cross-validated benchmark runs on real human survey questions, not from Message Testing copy reviews. Every paid panel PDF includes confidence language and audit notes.
Panel Study vs Message Testing
Same synthetic panel infrastructure, different job.
| You need to… | Use |
|---|---|
| Test two email subject lines before a send | Message Testing → |
| Ask “Which policy option do voters prefer?” with crosstabs | Panel Study → |
| Track approval or brand favorability over time | Panel Study → |
| Screen ad creative with open-ended reactions | Message Testing → |
What you get
- Multiple-choice questions with up to 10K synthetic respondents
- Demographic crosstabs: party, age, gender, income, education
- Respondent-style quotes and signal scoring on each question
- Client-ready PDF with methodology appendix
- 650,000+ census-built respondents across all 50 states and DC
Best for agencies, consultancies, public affairs, and brand teams.
Start a panel study →Free study
Sign up with a work email and your first study is free. No card, and it is a real study on the calibrated panel, not a preview.
Start your free study →