Focus groups
Follow the same simulated respondents. Ten questions deep.
A room of 5 to 30 simulated, census-grounded respondents you follow across up to 10 questions and follow-ups. They carry beliefs and persistent memory from the simulation. They can react to your creative, talk to each other, and land in a client-ready PDF.
Both happen on a 30-minute call. No account, no card. · Enterprise? Book a scoping call →
Focus groups run in an Enterprise engagement. Your first qualified U.S. consumer Blind Challenge is free.
How it works
Three steps.
- 01
Describe the room
Pick a market, set the panel size, and refine the audience in plain language. We seat 5 to 30 simulated respondents from that panel.
- 02
Add questions and creative
Write up to 10 questions. Attach a PDF, image, or URL so the room reacts to a specific concept.
- 03
Debrief, then export
Probe specific respondents 1:1, optionally let small groups talk it out, then download a PDF with quotes.
Example results
What a run looks like.
FOCUS GROUP · ROOM OF 12 · ON PANEL n=500 · Q4 OF 10
Marcus, 38 · OH
Thirty dollars is real, but I have switched before and it cost me a week of phone calls.
Dana, 41 · OH
I'd open A. B reads like a bill.
Priya, 29 · OH
Show me the coverage is the same and I'm gone tomorrow.
> Ask Marcus what would make switching worth a week.
- RUN
- 03
- ROOM
- 12
- PANEL
- 500
- QUESTIONS
- 10 + 10
- SHARE LINK
- 30 DAYS
- EXPORT
SAME PEOPLE ACROSS EVERY QUESTION · 1:1 DEBRIEFS · QUALITATIVE
How it works →A 12-person room on a 500-person panel
They react to your concept, answer follow-ups, and land in a PDF you can forward. Same respondents we score in public.
See a sample report →How we score the panel
Every study is calibrated against published survey data before it reaches you. Calibrated panels in all 50 states and D.C., seeded from census microdata. 650,000 simulated, census-grounded respondents. One study asks up to 10,000.
On the calibrated 50-state benchmark, the average miss is 7.07 points on the best 80% of 1,521 scored questions, and 10.02 points across all of them.
50-state check →Straight answers
Is this a real focus group?
It is a synthetic focus group. Simulated respondents grounded in census demographics, with beliefs and persistent memory, run by Lewis. Every study is calibrated against published survey data before it reaches you. You get a statistical panel plus a room of 5 to 30 named participants with verbatim quotes.
What does it cost?
Focus groups run in an Enterprise engagement. Your first qualified U.S. consumer Blind Challenge is a panel study, and it is free. Pricing is scoped to your audiences and study volume on a short call.