Answers
AI focus groups
An AI focus group seats a small tracked room on top of a full statistical panel. You get percentages and a set of people you can follow across questions. A traditional room costs $4,000 to $12,000 and takes weeks to recruit. The AI room is not a human sample. It is a faster first pass with a published panel error underneath.
The room is not the sample
Lewsearch's product page is explicit. The 500-respondent panel is the statistic. The 5–30 highlighted participants are the people you reread. They carry memory across up to 10 questions and up to 10 follow-ups. You can attach creative. You can debrief one person. That split is what keeps a synthetic group from pretending that 12 quotes are a poll. Coverage: coverage (27 live panels · U.S. national · 4 census regions (32 audiences)). Method: methodology. Product: /focus-groups.
Worked example: one stimulus, ten questions
Upload a landing page. Ask awareness, comprehension, trust, and purchase intent in order. The same 12 highlighted respondents will contradict themselves if the second screen changes the offer, because they remember the first screen. A human facility can do that too. It cannot do it the same night for credit-pack money, and it cannot attach a 7.47% panel MAE to the topline. If you need organic interviews only, Synthetic Users publishes $2–$60 per interview and 85–92% thematic parity on its own site. That is a different artifact.
| Dimension | Traditional | Lewsearch |
|---|---|---|
| Cost | $4,000 to $12,000 | Priced in credits. See /pricing |
| Timeline | 2–3 weeks to recruit | Minutes after the panel runs |
| The room | 8–12 humans, one session | 5–30 tracked synthetic participants |
| The numbers | Usually the room itself | Full panel underneath the room |
| Disclosure | Human subjects | AI-generated, stated on the report |
FAQ
- What is an AI focus group?
- A synthetic session: a full tabulated panel for the numbers, plus a smaller room of 5–30 named participants you follow across questions with memory and quotes. It is not eight humans in a facility.
- How does Lewsearch run one?
- Pick a market, seat a room of 5–30 from the panel, ask up to 10 questions (plus follow-ups), optionally attach a PDF, image, or URL, and export a PDF. An optional add-on lets small groups talk to each other.
- What does a human group cost?
- $4,000 to $12,000, typically two to three weeks to recruit. Lewsearch prices the synthetic room in credits. See /pricing and /focus-groups.
- Is it accurate?
- The underlying panel is the same production stack: 7.47% MAE on 404 ex-electoral questions. Quotes are illustrative, not a human transcript.
Check the work
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Canonical: https://lewsearch.com/answers/ai-focus-groups