Answers
AI focus groups
An AI focus group seats a small tracked room on top of a full statistical panel. You get option shares and a set of simulated respondents you can follow across questions. A traditional room takes weeks to recruit. The calibrated 50-state benchmark is a 7.07-point average miss on the best 80% of 1,521 scored questions (1,216 retained). 10.02 points across every scored question. Every study is calibrated against published survey data before it reaches you. Focus groups are part of client engagements. The room is simulated respondents.
The panel carries the statistic
Lewsearch's product page is explicit. The 500-respondent panel is the statistic. The 5–30 highlighted participants are the simulated respondents you reread. They carry memory across up to 10 questions and up to 10 follow-ups. You can attach creative. You can debrief one simulated respondent. That split keeps a synthetic group from treating 12 quotes as a poll. Coverage: coverage (650,000 census-grounded respondents · all 50 states and D.C. · 16 occupation panels.). Method: methodology. Product: /focus-groups.
Worked example: one stimulus, ten questions
Send a landing page. Ask awareness, comprehension, trust, and purchase intent in order. The same 12 highlighted simulated respondents will contradict themselves if the second screen changes the offer, because they remember the first screen. A human facility can do that too, on a two-to-three-week recruit. The synthetic room returns the same night. The topline sits on a panel with the calibrated 50-state benchmark: 7.07-point average miss on the best 80% of 1,521 scored questions (1,216 retained). 10.02 points across every scored question. For interview transcripts, see the Synthetic Users comparison after its sources are re-read.
| Dimension | Traditional | Lewsearch |
|---|---|---|
| Cost and timeline | Weeks to recruit, at facility cost | About 15 minutes once queued. Pricing is scoped on a call. Your first qualified U.S. consumer Blind Challenge is free. |
| The room | 8–12 humans, one session | 5–30 tracked simulated respondents |
| The numbers | Usually the room itself | Full panel underneath the room |
| Disclosure | Human subjects | AI-generated, stated on the report |
FAQ
- What is an AI focus group?
- A synthetic session: a full tabulated panel for the numbers, plus a smaller room of 5–30 named simulated respondents you follow across questions with memory and quotes. It is not eight humans in a facility.
- How does Lewsearch run one?
- Pick a market with the team, seat a room of 5–30 from the panel, ask up to 10 questions (plus follow-ups), optionally attach a PDF, image, or URL, and export a PDF. An optional add-on lets small groups talk to each other. Book a demo.
- What does a human group cost?
- A human group typically takes two to three weeks to recruit. A Lewsearch focus group seats a room on the calibrated panel and returns on the same queue as a panel study, about 15 minutes once queued. Pricing is scoped to your audiences and study volume on a short call. Book a demo. See /focus-groups.
- Is it accurate?
- The underlying panel miss is the calibrated 50-state benchmark: 7.07-point average miss on the best 80% of 1,521 scored questions (1,216 retained). 10.02 points across every scored question. Quotes illustrate the room. A human transcript is a separate artifact.
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