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Simile vs Aaru
Simile publishes 7,000+ evaluations and does not publish a percentage-point MAE (simile.com, checked October 2, 2026). Aaru publishes TVD and MAE on 2,993 questions (aaru.com, checked October 2, 2026) and a Spearman rank correlation plus an average difference on 53 questions in a blinded EY wealth study. On the calibrated 50-state benchmark, the average miss is 7.07 points on the best 80% of 1,521 scored questions, and 10.02 points across all of them. If the job is behavioral simulation, Simile and Aaru both publish that product. This page is a rubric.
What each site publishes
Simile (simile.com) publishes a weekly-validated behavior model and 7,000+ evaluations. The homepage call to action is “Run a simulation.” Named quotes include CVS, Wealthfront, Itaú, Suntory, Gallup, and Garnett Station. The homepage cites a 1,000-person paper. A separate post announces a $100 million round with Index (checked October 2, 2026).
Aaru (aaru.com) says populations are grounded in real-world behavior and outcomes. The homepage publishes TVD and MAE on 2,993 questions. The EY case study publishes a Spearman rank correlation and an average difference on 53 questions (checked October 2, 2026). The homepage call to action points at the validation study. Aaru does not print a price on that homepage.
Two published metrics, side by side
7,000+ evaluations is a volume claim. TVD and MAE on 2,993 questions is a scored error on Aaru's homepage. A rank correlation on 53 questions is a third statistic. This page does not convert them. If you also need option-share error against public polls, Lewsearch publishes it (Calibrated 50-state benchmark: 7.07 points on the best 80% of 1,521 scored questions, 10.02 across all of them.) at /benchmarks/states.
If the job is behavioral simulation, Simile and Aaru both publish that product (simile.com, aaru.com, checked October 2, 2026).
| Rubric | Simile | Aaru | Lewsearch |
|---|---|---|---|
| Published error metric | 7,000+ evaluations. No percentage-point MAE (simile.com, checked October 2, 2026). | TVD and MAE on 2,993 questions (aaru.com, checked October 2, 2026). | Calibrated 50-state benchmark: 7.07 points on the best 80% of 1,521 scored questions, 10.02 across all of them. |
| Named study | 1,000-person paper cited on the homepage (simile.com, checked October 2, 2026). | Spearman rank correlation and an average difference on 53 questions, blinded EY wealth study (checked October 2, 2026). | 1,521 scored questions. 200 simulated respondents per question. |
| Public pricing | No price on the homepage (simile.com, checked October 2, 2026). | No price on the homepage (aaru.com, checked October 2, 2026). | Scoped on a call. First qualified U.S. consumer Blind Challenge is free. Enterprise starts with an 8-week pilot. |
| Access | Homepage CTA: Run a simulation (simile.com, checked October 2, 2026). | Homepage CTA points at the validation study (aaru.com, checked October 2, 2026). | Book a demo. Studies are delivered with the team. |
| On-site company fact | $100 million round with Index (checked October 2, 2026). | Populations grounded in real-world behavior and outcomes (aaru.com, checked October 2, 2026). | 650,000 census-grounded simulated Americans across 50 states and D.C.. 3 wins, 1 miss, 3 awaiting a grade. |
Sources
FAQ
- What error metric does each of Simile and Aaru publish?
- As of October 2, 2026, Simile publishes 7,000+ evaluations and does not publish a percentage-point MAE (simile.com). Aaru publishes TVD and MAE on 2,993 questions (aaru.com) and a Spearman rank correlation plus an average difference on 53 questions in a blinded EY wealth study.
- What funding figure does Simile publish?
- A Simile post announces a $100 million round with Index (simile.ai/blog/the-simulation-company, checked October 2, 2026). The product site is simile.com.
- What named study does Aaru publish?
- A Spearman rank correlation and an average difference on 53 questions in a blinded EY wealth study (aaru.com/case-studies/ey-wealth-research, checked October 2, 2026).
- Who publishes a public-poll MAE on this page?
- Lewsearch does. On the calibrated 50-state benchmark, the average miss is 7.07 points on the best 80% of 1,521 scored questions, and 10.02 points across all of them.
Check the work
Related comparisons
Canonical: https://lewsearch.com/compare/simile-vs-aaru