Panel Studies
Structured polls with published accuracy benchmarks.
Ask multiple-choice questions. Get toplines, demographic crosstabs, respondent voice, and an executive PDF, calibrated against Pew, Gallup, PPIC, and Texas Politics Project data.
4.88%
Texas panel error
3.43%
Approval error
7.47%
Pooled, 404 ex-electoral of 460 questions
These numbers come from cross-validated benchmark runs on real human survey questions, not from Message Testing copy reviews. Every paid panel PDF includes confidence language and audit notes.
Panel Study vs Message Testing
Same synthetic panel infrastructure, different job. Pick the product that matches the decision you are making.
| You need to… | Use |
|---|---|
| Test two email subject lines before a send | Message Testing → |
| Ask “Which policy option do voters prefer?” with crosstabs | Panel Study → |
| Track approval or brand favorability over time | Panel Study → |
| Screen ad creative with open-ended reactions | Message Testing → |
What you get
- Multiple-choice questions with up to 10K synthetic respondents
- Demographic crosstabs: party, age, gender, income, education
- Respondent-style quotes and signal scoring on each question
- Client-ready PDF with methodology appendix
- 26 live panels · U.S. national · 4 census regions (31 audiences)
Best for agencies, consultancies, public affairs, and brand teams who need a defensible readout, not just a gut check on copy.
Start a panel study →Not sure yet?
Try Sandbox+ with no signup: poll preview on 200 agents, or message A/B on 20.
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