Answers
How much does synthetic market research cost?
Synthetic market research is priced from the audience, the volume of studies, calibration to past studies, custom audiences built from a client's own customers, and the deployment model. Human fieldwork takes weeks to recruit and field. A queued synthetic study returns in about 15 minutes. Pricing is scoped to your audiences and study volume on a short call. Book a demo. Your first qualified U.S. consumer Blind Challenge is free.
Price the deliverable, not the category
A dozen qualitative interviews and a tabulated panel are different purchases. What moves the scope is the audience, the number of studies, calibration to studies you already trust, a custom audience from your own customers, and the deployment. Every Lewsearch study is calibrated against published survey data before it reaches you. The calibrated 50-state benchmark: 7.07-point average miss on the best 80% of 1,521 scored questions (1,216 retained). 10.02 points across every scored question. A narrower April test on 5 places with 10,000 respondents scored 7.47 points on 404 non-electoral questions. New accounts are set up by the Lewsearch team. Book a demo. Your first qualified U.S. consumer Blind Challenge is free. Pilots run 8 weeks and roll into an annual Enterprise engagement.
Worked example: screen, then field
A team has two concepts and one facility slot. The synthetic screen drops the weaker concept, and the human fieldwork goes to the survivor. If both concepts hold, the facility booking still happens and the synthetic pass was the lint step. The file that shows whether that lint step is worth running is on methodology. The calibrated 50-state benchmark: 7.07-point average miss on the best 80% of 1,521 scored questions (1,216 retained). 10.02 points across every scored question. Coverage is on coverage (650,000 census-grounded respondents · all 50 states and D.C. · 16 occupation panels.).
| Method | What drives the engagement | Artifact |
|---|---|---|
| Human fieldwork | Weeks of recruitment and facility time | A human sample, when the design holds |
| Synthetic panel, generally | Audience complexity, study volume, calibration to past studies, custom audiences, deployment model | Option shares, crosstabs, quotes |
| Lewsearch | Scoped on a call. First qualified U.S. consumer Blind Challenge is free. Pilots run 8 weeks and roll into an annual Enterprise engagement. | Calibrated panel, optional room, respondent-level file |
| Simile | Enterprise simulation. See simile.com, checked October 2, 2026. | Simulation engagements described on the vendor site |
| Aaru | Enterprise simulation. See aaru.com, checked October 2, 2026. | Simulation engagements described on the vendor site |
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FAQ
- How much does synthetic market research cost?
- Synthetic market research is priced from the audience, the volume of studies, calibration to past studies, custom audiences built from a client's own customers, and the deployment model. Human fieldwork takes weeks to recruit and field. A queued synthetic study returns in about 15 minutes. Pricing is scoped to your audiences and study volume on a short call. Book a demo. Your first qualified U.S. consumer Blind Challenge is free.
- How does that compare with a human focus group?
- A human focus group takes weeks to recruit and field, and the facility cost sits well above a first-pass synthetic screen. A queued Lewsearch study returns in about 15 minutes. The synthetic pass is the screen. A legal sample is a separate design.
- What does Lewsearch charge?
- Pricing is scoped to your audiences and study volume on a short call. Book a demo. Your first qualified U.S. consumer Blind Challenge is free. Pilots run 8 weeks and roll into an annual Enterprise engagement. Every study is calibrated against published survey data before it reaches you. Enterprise panels are also calibrated to your own past studies.
- What drives the price up or down?
- Audience complexity, how many studies you run, calibration to your own past studies, a custom audience built from your customer data, and whether the work runs in a dedicated deployment. Concierge adds instrument design and a written report. The scope is set on the call.
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